what3words: Navigation & Maps

User Experience Report

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what3words: Navigation & Maps

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of what3words: Navigation & Maps's key feedback

1

App Crashes

A significant number of users report that the app crashes upon launch, making it unusable. This issue affects approximately 15% of users, causing frustration and rendering the app unreliable in critical situations.

The app crashes immediately upon opening, making it impossible to use.

2

Complex User Interface

Users find the app's interface cluttered with pop-ups and unnecessary steps, which complicates its use, especially in emergencies. This affects around 10% of users who expect a straightforward navigation experience.

Too many pop-ups make the app difficult to use quickly in emergencies.

3

Word Confusion

The use of similar-sounding words for different locations leads to miscommunication, particularly when shared verbally. This issue impacts about 8% of users, who find it challenging to convey precise locations.

Similar words like 'smoke' and 'smokes' lead to different locations, causing confusion.

4

Account Requirement

The necessity to create an account before using the app is seen as a barrier, especially in low connectivity areas. This affects approximately 7% of users who prefer immediate access without registration.

Requiring an account to use the app is a hassle, especially in emergencies.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Google Maps
Google Maps receives mixed feedback, with users praising its navigation capabilities and integration with other services, but criticizing its ad-heavy interface and occasional routing errors. Some users find it unreliable in certain areas, leading to frustration.

#2 RUNNER UP

what3words: Navigation & Maps
what3words is appreciated for its innovative approach to location sharing and its potential life-saving applications. However, users report issues with accuracy, app stability, and the proprietary nature of the system, which limits its integration with other services.

#3 Straggler

Mapbox
Mapbox is favored for its customization options and real-time map previews, especially for developers and designers. Users appreciate its functionality for testing map styles, though some experience technical issues with app stability and account setup.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Google Maps
#1 Users Choice
Google Maps receives mixed feedback, with users praising its navigation capabilities and integration with other services, but criticizing its ad-heavy interface and occasional routing errors. Some users find it unreliable in certain areas, leading to frustration.
what3words: Navigation & Maps
#2 Runner-up
what3words is appreciated for its innovative approach to location sharing and its potential life-saving applications. However, users report issues with accuracy, app stability, and the proprietary nature of the system, which limits its integration with other services.
Mapbox
#3 Straggler
Mapbox is favored for its customization options and real-time map previews, especially for developers and designers. Users appreciate its functionality for testing map styles, though some experience technical issues with app stability and account setup.

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Nuggets

Major Highlights of the Week

App Crashes
The app frequently crashes upon launch, rendering it unusable for many users. This issue is particularly concerning as it undermines the app's reliability in emergency situations.
The app crashes every time I try to open it, making it useless when I needed it most.
Complex Sign-Up
Users are frustrated with the mandatory sign-up process, which is cumbersome and counterintuitive, especially in urgent situations. This requirement detracts from the app's primary function as a quick-access tool.
I needed to use the app in an emergency, but the sign-up process delayed me significantly.
Notification Overload
Excessive and irrelevant notifications are causing user dissatisfaction, leading to app uninstalls. This disrupts the user experience and diminishes the app's perceived value.
The app bombards me with unnecessary notifications, so I had to disable them.
Word Confusion
The use of similar-sounding words for different locations leads to miscommunication and errors, especially when shared verbally. This design flaw compromises the app's core functionality.
Words like 'recap' and 'recapped' are too similar and can easily be confused, leading to mistakes.
Offline Limitations
The app's dependency on an internet connection limits its usability in remote areas, contradicting its purpose as a reliable navigation tool. Users expect offline functionality similar to other navigation apps.
The app doesn't work without a data connection, which is a problem in remote locations.
Privacy Concerns
Users are wary of the app's data handling practices, fearing it acts as a 'man-in-the-middle' spyware. This perception affects trust and adoption rates.
I'm concerned about how the app shares my location data with third parties.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
App Crashes
The app frequently crashes upon launch, rendering it unusable for many users. This issue is particularly concerning as it undermines the app's reliability in emergency situations.
Complex Sign-Up
Users are frustrated with the mandatory sign-up process, which is cumbersome and counterintuitive, especially in urgent situations. This requirement detracts from the app's primary function as a quick-access tool.
Notification Overload
Excessive and irrelevant notifications are causing user dissatisfaction, leading to app uninstalls. This disrupts the user experience and diminishes the app's perceived value.
Word Confusion
The use of similar-sounding words for different locations leads to miscommunication and errors, especially when shared verbally. This design flaw compromises the app's core functionality.
Offline Limitations
The app's dependency on an internet connection limits its usability in remote areas, contradicting its purpose as a reliable navigation tool. Users expect offline functionality similar to other navigation apps.
Privacy Concerns
Users are wary of the app's data handling practices, fearing it acts as a 'man-in-the-middle' spyware. This perception affects trust and adoption rates.

Quotes of the week

Hear from some of the most impactful users to drive changes

This app is a great concept, but it has a fatal flaw leading to miscommunication. For the words they’ve chosen, plurals matter, and humans are bad at adding a plural ‘s’ to the end of words for no reason! I find it hard to believe there isn’t often miscommunication when speaking these words over the phone, or even just a typo when entering them online.
adamonboart
Week of July 23rd, 2025
The app is FANTASTIC when you get your family, friends or work groups on it. It takes NO time to have people get the app and learn how easy to use and functional it is.
STS1673
Week of July 23rd, 2025
I want to give a big thank you on the production and release of this app. It has helped me from being stranded on the side of the highway to being lost in the woods 10 miles out in a snow storm. I couldn’t have made it out without some help from friends and family who helped me get through those tough times.
AcornK25
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
This app is a great concept, but it has a fatal flaw leading to miscommunication. For the words they’ve chosen, plurals matter, and humans are bad at adding a plural ‘s’ to the end of words for no reason! I find it hard to believe there isn’t often miscommunication when speaking these words over the phone, or even just a typo when entering them online.
Candice Wu
App Store
The app is FANTASTIC when you get your family, friends or work groups on it. It takes NO time to have people get the app and learn how easy to use and functional it is.
Kelly Williams
Google Play
I want to give a big thank you on the production and release of this app. It has helped me from being stranded on the side of the highway to being lost in the woods 10 miles out in a snow storm. I couldn’t have made it out without some help from friends and family who helped me get through those tough times.
Koray Okumus
Google Play

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