Webtoon

User Experience Report

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Webtoon

Top Insights This Week

Week of July 24th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Webtoon's key feedback

1

UI/UX Frustrations

Many users are frustrated with the recent UI changes, finding it confusing and difficult to navigate. Approximately 30% of users express dissatisfaction with the new layout, which they feel is cluttered and less user-friendly compared to the previous version.

The new layout is confusing and makes it hard to find my favorite series.

2

Ad Overload

Users are overwhelmed by the number of ads, which disrupt the reading experience. Around 25% of users complain about intrusive ads, including pop-ups and ads that cover content, making the app less enjoyable.

Ads are everywhere, even while reading, making it hard to enjoy the comics.

3

Paywall Complaints

The introduction of paywalls for previously free content has upset many users. Approximately 20% of users are unhappy with the need to pay for episodes or watch ads, feeling that the app has become too monetized.

I miss when everything was free; now it's all about paying or watching ads.

4

Content Concerns

Some users are concerned about inappropriate content and the lack of content filtering options. About 15% of users mention issues with seeing content they find unsuitable, especially in ads, and wish for better content controls.

Inappropriate ads and content are not suitable for younger audiences.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Webtoon
Webtoon receives mixed feedback, with users praising its vast selection of comics and engaging stories, but criticizing the frequent UI changes and monetization strategies. Many users appreciate the free access to content, while others are frustrated by the paywalls and ad placements.

#2 RUNNER UP

Tapas
Tapas is appreciated for its diverse range of stories and user-friendly interface, but users are frustrated with the ink system and the difficulty in earning free ink. Many users express dissatisfaction with the monetization model, feeling it is too expensive and restrictive.

#3 Straggler

Lezhin Comics
Lezhin Comics is praised for its high-quality translations and engaging content, but users are critical of the high costs associated with accessing episodes. The app's pricing model and lack of offline access to purchased content are common points of contention among users.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Webtoon
#1 Users Choice
Webtoon receives mixed feedback, with users praising its vast selection of comics and engaging stories, but criticizing the frequent UI changes and monetization strategies. Many users appreciate the free access to content, while others are frustrated by the paywalls and ad placements.
Tapas
#2 Runner-up
Tapas is appreciated for its diverse range of stories and user-friendly interface, but users are frustrated with the ink system and the difficulty in earning free ink. Many users express dissatisfaction with the monetization model, feeling it is too expensive and restrictive.
Lezhin Comics
#3 Straggler
Lezhin Comics is praised for its high-quality translations and engaging content, but users are critical of the high costs associated with accessing episodes. The app's pricing model and lack of offline access to purchased content are common points of contention among users.

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Nuggets

Major Highlights of the Week

Inappropriate Ads
Users are concerned about inappropriate ads, especially those with adult themes, appearing in the app and on external platforms like YouTube, which could be seen by children. This raises questions about the app's content moderation and ad targeting strategies.
I got an AD on YT and they were showing gross things, and disgusting things.
UI/UX Frustrations
The recent UI updates have made the app difficult to navigate, with users finding it hard to locate their favorite series and manage their reading lists. The changes have been described as cluttered and counterintuitive, detracting from the overall user experience.
The new layout is hard to work and ugly.
Coin System Issues
The coin-based monetization model is frustrating users, who feel that it limits access to content and forces them to pay for episodes they previously accessed for free. This has led to dissatisfaction with the app's value proposition.
I wish you could read without coins over all its pretty good.
Content Accessibility
Users are frustrated with the paywall system that restricts access to completed series, requiring either coins or ad views to unlock episodes. This has been perceived as a shift towards a 'pay-to-read' model, alienating long-time users.
Now you have to pay 3 coins per episode for any finished series and it’s absolutely absurd.
Ad Overload
The app's increased reliance on ads, including unskippable ones, is disrupting the reading experience and causing user frustration. This has led to complaints about the app's aggressive monetization tactics.
ads ads ads, I used to love it, comics are still great but all of sudden they're putting ads on EVERYTHING.
Account and Login Issues
Users are experiencing problems with account management, including being logged out unexpectedly and difficulties with account recovery. This has resulted in lost reading progress and a negative impact on user retention.
I recently updated it and it logged me out my account I have my password saved but when I put it in it says it’s wrong.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Inappropriate Ads
Users are concerned about inappropriate ads, especially those with adult themes, appearing in the app and on external platforms like YouTube, which could be seen by children. This raises questions about the app's content moderation and ad targeting strategies.
UI/UX Frustrations
The recent UI updates have made the app difficult to navigate, with users finding it hard to locate their favorite series and manage their reading lists. The changes have been described as cluttered and counterintuitive, detracting from the overall user experience.
Coin System Issues
The coin-based monetization model is frustrating users, who feel that it limits access to content and forces them to pay for episodes they previously accessed for free. This has led to dissatisfaction with the app's value proposition.
Content Accessibility
Users are frustrated with the paywall system that restricts access to completed series, requiring either coins or ad views to unlock episodes. This has been perceived as a shift towards a 'pay-to-read' model, alienating long-time users.
Ad Overload
The app's increased reliance on ads, including unskippable ones, is disrupting the reading experience and causing user frustration. This has led to complaints about the app's aggressive monetization tactics.
Account and Login Issues
Users are experiencing problems with account management, including being logged out unexpectedly and difficulties with account recovery. This has resulted in lost reading progress and a negative impact on user retention.

Quotes of the week

Hear from some of the most impactful users to drive changes

The new layout is confusing and makes it hard to find my favorite series. I miss the old UI where everything was easier to navigate. The app feels cluttered now, and it's frustrating to use.
Just around.
Week of July 24th, 2025
I love the app and its stories, but the coin system is frustrating. I wish there were more ways to earn coins without paying, as it limits my reading experience.
Rzndomzz
Week of July 24th, 2025
The app used to be great, but now it's filled with ads and the new UI is terrible. It's hard to find what I'm looking for, and the constant pop-ups are annoying.
A Google user
Week of July 24th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The new layout is confusing and makes it hard to find my favorite series. I miss the old UI where everything was easier to navigate. The app feels cluttered now, and it's frustrating to use.
Candice Wu
App Store
I love the app and its stories, but the coin system is frustrating. I wish there were more ways to earn coins without paying, as it limits my reading experience.
Kelly Williams
Google Play
The app used to be great, but now it's filled with ads and the new UI is terrible. It's hard to find what I'm looking for, and the constant pop-ups are annoying.
Koray Okumus
Google Play

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