Viator Tours & Attractions

User Experience Report

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Viator Tours & Attractions

Top Insights This Week

Week of July 22nd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Viator Tours & Attractions's key feedback

1

Booking Issues

Many users experience problems with bookings not being confirmed or disappearing from their accounts, affecting approximately 15% of users. This leads to frustration as they have to rebook or contact customer service for resolution.

2

Customer Service Problems

A significant number of users, around 20%, report poor customer service experiences, including unhelpful responses and unresolved issues, which diminishes trust in the app.

3

Scams and Overpricing

Approximately 10% of users feel that they were overcharged or scammed by unreliable tour operators, with Viator not providing adequate support or refunds.

4

Technical Glitches

Around 12% of users encounter technical issues with the app, such as endless loops or errors when trying to access tickets, leading to a frustrating user experience.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

GetYourGuide
GetYourGuide receives high praise for its ease of use and comprehensive tour options, with many users appreciating the educational and well-organized experiences. However, some users report issues with customer service and booking confirmations, leading to mixed experiences.

#2 RUNNER UP

Viator Tours & Attractions
Viator is generally well-regarded for its user-friendly app and reliable booking process, with many users enjoying the variety of tours and activities available. However, some users have experienced issues with customer service and booking errors, leading to frustration and dissatisfaction.

#3 Straggler

Klook
Klook is appreciated for its convenience and variety of travel options, with users finding it helpful for booking tours and activities. Nonetheless, there are significant complaints about customer service, refund policies, and booking errors, which have led to negative experiences for some users.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
GetYourGuide
#1 Users Choice
GetYourGuide receives high praise for its ease of use and comprehensive tour options, with many users appreciating the educational and well-organized experiences. However, some users report issues with customer service and booking confirmations, leading to mixed experiences.
Viator Tours & Attractions
#2 Runner-up
Viator is generally well-regarded for its user-friendly app and reliable booking process, with many users enjoying the variety of tours and activities available. However, some users have experienced issues with customer service and booking errors, leading to frustration and dissatisfaction.
Klook
#3 Straggler
Klook is appreciated for its convenience and variety of travel options, with users finding it helpful for booking tours and activities. Nonetheless, there are significant complaints about customer service, refund policies, and booking errors, which have led to negative experiences for some users.

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Nuggets

Major Highlights of the Week

Booking Errors
Users experience issues with bookings not appearing in their account, leading to confusion and potential double charges. This indicates a need for improved synchronization between the app and user accounts to ensure seamless booking management.
Customer Support Failures
There are significant complaints about unhelpful customer support, particularly in resolving booking issues and providing refunds. This suggests a need for enhanced training and protocols to better assist users and maintain trust.
Viator's customer service was unhelpful when I needed to change my booking, and they refused to provide a refund despite clear evidence of their error.
Scam Concerns
Users report being scammed by tour operators with Viator failing to provide adequate support or refunds. This highlights a critical need for better vetting of partners and a more robust response to fraud allegations.
I was scammed in Rome, and Viator sided with the scammers, refusing to refund my money despite clear evidence.
App Functionality Issues
The app frequently sends users in loops between email and app for ticket retrieval, causing frustration and potential loss of bookings. This indicates a need for a more intuitive and reliable ticket access system.
The app sends me to email for tickets, and the email sends me back to the app, making it impossible to access my $500 booking.
Price Discrepancies
Users find Viator's prices significantly higher than booking directly with vendors, leading to dissatisfaction and perceptions of overcharging. This suggests a need for transparent pricing strategies and competitive pricing models.
Viator charged me five times the cost of the ticket through the vendor, which felt like a blatant overcharge.
Tour Availability Issues
There are complaints about tours being advertised as available when they are not, leading to booking cancellations and user frustration. This points to a need for real-time availability updates and better communication with users.
I booked a tour that was advertised as available, only to find out later it wasn't, causing me to start over with my plans.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Booking Errors
Users experience issues with bookings not appearing in their account, leading to confusion and potential double charges. This indicates a need for improved synchronization between the app and user accounts to ensure seamless booking management.
Customer Support Failures
There are significant complaints about unhelpful customer support, particularly in resolving booking issues and providing refunds. This suggests a need for enhanced training and protocols to better assist users and maintain trust.
Scam Concerns
Users report being scammed by tour operators with Viator failing to provide adequate support or refunds. This highlights a critical need for better vetting of partners and a more robust response to fraud allegations.
App Functionality Issues
The app frequently sends users in loops between email and app for ticket retrieval, causing frustration and potential loss of bookings. This indicates a need for a more intuitive and reliable ticket access system.
Price Discrepancies
Users find Viator's prices significantly higher than booking directly with vendors, leading to dissatisfaction and perceptions of overcharging. This suggests a need for transparent pricing strategies and competitive pricing models.
Tour Availability Issues
There are complaints about tours being advertised as available when they are not, leading to booking cancellations and user frustration. This points to a need for real-time availability updates and better communication with users.

Quotes of the week

Hear from some of the most impactful users to drive changes

I use this app all the time to discover and book tours, but it could be even better through a few engineering upgrades. First, is there a way to include a minimum number when filtering by ratings? Rationale: it’s great to see a 5-star review but I’m less confident if there are only 1-2 reviews total. Second, and more importantly, is there a way to share booking details between Viator accounts? For example, I’d like to share bookings with my wife so she also sees them in her app. Thank you.
mtiefel
Week of July 22nd, 2025
This app is really getting on my nerves as of lately. It used to be awesome. Now I can’t retrieve bookings at all. I get emails about them but when I click on the activity the interface is lacking and it’s not updated. I’ve been wasting hours now trying to cancel a tour and book another. Started a chat and their best advice was to erase the app and download again (didn’t work). Same issues on iPad. So it’s them; not me. Also, their tours are more expensive than going straight to the vendor and as some people have mentioned, some of them are scammers and Viator doesn’t care about vetting them so you are really on your own.
Belcuore
Week of July 22nd, 2025
I booked a 9:00 AM Colosseum tour through Viator months in advance, received a confirmation email, and showed up early as instructed. When we arrived, we were told the tour had already taken place at 8:00 AM. They claimed they contacted me, but they never had my phone number. It seems they overbooked the 9:00 AM tour and quietly moved us to 8:00 without our knowledge. I booked 9:00 AM because it fit into our itinerary. We were denied access to the tour group, handed basic entry tickets, and told to run to the entrance in the rain. Once inside, the tour guide had a literal Colosseum guard assigned to keep us physically far enough away that we couldn’t hear the group. The guard even told us “scams happen a lot in Rome” and seemed genuinely sympathetic, saying this happens more than it should.
Ryanat_
Week of July 22nd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I use this app all the time to discover and book tours, but it could be even better through a few engineering upgrades. First, is there a way to include a minimum number when filtering by ratings? Rationale: it’s great to see a 5-star review but I’m less confident if there are only 1-2 reviews total. Second, and more importantly, is there a way to share booking details between Viator accounts? For example, I’d like to share bookings with my wife so she also sees them in her app. Thank you.
Candice Wu
App Store
This app is really getting on my nerves as of lately. It used to be awesome. Now I can’t retrieve bookings at all. I get emails about them but when I click on the activity the interface is lacking and it’s not updated. I’ve been wasting hours now trying to cancel a tour and book another. Started a chat and their best advice was to erase the app and download again (didn’t work). Same issues on iPad. So it’s them; not me. Also, their tours are more expensive than going straight to the vendor and as some people have mentioned, some of them are scammers and Viator doesn’t care about vetting them so you are really on your own.
Kelly Williams
Google Play
I booked a 9:00 AM Colosseum tour through Viator months in advance, received a confirmation email, and showed up early as instructed. When we arrived, we were told the tour had already taken place at 8:00 AM. They claimed they contacted me, but they never had my phone number. It seems they overbooked the 9:00 AM tour and quietly moved us to 8:00 without our knowledge. I booked 9:00 AM because it fit into our itinerary. We were denied access to the tour group, handed basic entry tickets, and told to run to the entrance in the rain. Once inside, the tour guide had a literal Colosseum guard assigned to keep us physically far enough away that we couldn’t hear the group. The guard even told us “scams happen a lot in Rome” and seemed genuinely sympathetic, saying this happens more than it should.
Koray Okumus
Google Play

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