Tide - Mobile Business Banking

User Experience Report

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Tide - Mobile Business Banking

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Tide - Mobile Business Banking's key feedback

1

Intrusive Notifications

A significant number of users, approximately 15%, report frustration with intrusive notifications and prompts for additional services, which disrupt their app experience. This issue is particularly bothersome when users are trying to perform basic tasks like checking their balance.

The app repeatedly prompted me to set up tap to pay, interrupting my attempts to check my balance.

2

Customer Support Delays

Around 20% of users express dissatisfaction with the slow and unresponsive customer support, which often leaves them unable to resolve urgent issues promptly. This lack of timely assistance can severely impact business operations.

I was left without access to my funds over the weekend due to slow customer support response.

3

Account Access Issues

Approximately 10% of users face difficulties accessing their accounts, especially after changes like updating phone numbers, leading to concerns about account security and reliability.

After changing my phone number, I couldn't access my account and received no timely support to resolve the issue.

4

Unexpected Fees

About 12% of users are surprised by unexpected fees for transactions and services, which they find unreasonable and not clearly communicated, leading to dissatisfaction with the app's cost transparency.

I was shocked to find a 20p charge for every transfer, which seems excessive and was not clearly communicated.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Starling Bank
Starling Bank receives high praise for its user-friendly interface, excellent customer service, and innovative features. Users appreciate the ease of use and the bank's ability to handle transactions smoothly, although some express frustration with geographical limitations and withdrawal limits.

#2 RUNNER UP

Tide - Mobile Business Banking
Tide is appreciated for its practical features that aid small businesses, such as invoice creation and payment links. However, users report issues with customer service, account freezes, and unexpected fees, leading to mixed feedback.

#3 Straggler

Revolut Business
Revolut Business is commended for its fast transactions, low fees, and excellent international banking features. Despite this, some users experience account closures without explanation and poor customer service, which detracts from its overall reputation.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Starling Bank
#1 Users Choice
Starling Bank receives high praise for its user-friendly interface, excellent customer service, and innovative features. Users appreciate the ease of use and the bank's ability to handle transactions smoothly, although some express frustration with geographical limitations and withdrawal limits.
Tide - Mobile Business Banking
#2 Runner-up
Tide is appreciated for its practical features that aid small businesses, such as invoice creation and payment links. However, users report issues with customer service, account freezes, and unexpected fees, leading to mixed feedback.
Revolut Business
#3 Straggler
Revolut Business is commended for its fast transactions, low fees, and excellent international banking features. Despite this, some users experience account closures without explanation and poor customer service, which detracts from its overall reputation.

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Nuggets

Major Highlights of the Week

Aggressive Upselling
Tide's frequent and aggressive upselling of additional products and services is causing frustration among long-term users, leading to dissatisfaction and potential churn. The constant push for features like 'tap to pay' creates a disruptive user experience, trapping users in unwanted setup loops.
The app repeatedly forced me into a setup loop for 'tap to pay' when I just wanted to check my balance.
Account Access Issues
Users face significant challenges accessing their accounts after changing personal details like phone numbers, with inadequate support channels exacerbating the issue. This leads to concerns about professionalism and security, prompting users to consider switching banks.
After changing my phone number, I couldn't access my account and received no helpful support, making me question the bank's professionalism.
Hidden Transaction Fees
Unexpected transaction fees, such as charges for transfers, are perceived as excessive and not clearly communicated, leading to user dissatisfaction. This lack of transparency in fee structures is causing users to feel misled and consider alternative banking options.
I was shocked to find a 20p charge for every transfer, which seems excessive and wasn't clearly communicated.
Poor Customer Support
Tide's customer support is criticized for being unresponsive and ineffective, particularly in resolving urgent issues like account freezes and payment declines. The lack of timely assistance is damaging user trust and impacting business operations.
My account was frozen, and despite sending the required documents, support was slow and unhelpful, leaving me unable to access my funds.
Technical Glitches
Technical issues, such as app crashes and verification failures, are preventing users from completing essential tasks like account setup and payments. These glitches are causing significant frustration and hindering the overall user experience.
The app crashed during account setup, leaving me unable to proceed and complete the process.
International Payment Problems
Tide's handling of international payments is problematic, with delays and lack of communication causing business disruptions. Users report that payments are often held up without clear explanations, affecting their ability to conduct international business smoothly.
International payments were delayed without explanation, severely impacting my business operations.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Aggressive Upselling
Tide's frequent and aggressive upselling of additional products and services is causing frustration among long-term users, leading to dissatisfaction and potential churn. The constant push for features like 'tap to pay' creates a disruptive user experience, trapping users in unwanted setup loops.
Account Access Issues
Users face significant challenges accessing their accounts after changing personal details like phone numbers, with inadequate support channels exacerbating the issue. This leads to concerns about professionalism and security, prompting users to consider switching banks.
Hidden Transaction Fees
Unexpected transaction fees, such as charges for transfers, are perceived as excessive and not clearly communicated, leading to user dissatisfaction. This lack of transparency in fee structures is causing users to feel misled and consider alternative banking options.
Poor Customer Support
Tide's customer support is criticized for being unresponsive and ineffective, particularly in resolving urgent issues like account freezes and payment declines. The lack of timely assistance is damaging user trust and impacting business operations.
Technical Glitches
Technical issues, such as app crashes and verification failures, are preventing users from completing essential tasks like account setup and payments. These glitches are causing significant frustration and hindering the overall user experience.
International Payment Problems
Tide's handling of international payments is problematic, with delays and lack of communication causing business disruptions. Users report that payments are often held up without clear explanations, affecting their ability to conduct international business smoothly.

Quotes of the week

Hear from some of the most impactful users to drive changes

After about a year of being a business customer, they went from never calling to calling all the time trying to offer me other products and services. Eventually contacted their support who, to be fair, did then put me on their ‘do not contact’ list. But I really don’t like the way they went about it.
Anthony Tolly
I run a small business online and was using several apps to manage my invoices, payments, expenses and so on but this was quite disjointed. Wanted to move to one single app so decided to try Tide and have had an account for about 6 months now. Tide has a combination of all of the key features you'd need for a mobile business banking account all in one app.
Banksyy2619
We had been using the payroll service (previously onfolk) which we then had to migrate over to Tide when they were acquired. Tides customer service is truly awful, technical issues galore and poor response times. I dread to think what this would be like for a business bigger than ours.
Medium sized business

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The quotes of the week

Hear from some of the most impactful users to drive changes
After about a year of being a business customer, they went from never calling to calling all the time trying to offer me other products and services. Eventually contacted their support who, to be fair, did then put me on their ‘do not contact’ list. But I really don’t like the way they went about it.
Candice Wu
App Store
I run a small business online and was using several apps to manage my invoices, payments, expenses and so on but this was quite disjointed. Wanted to move to one single app so decided to try Tide and have had an account for about 6 months now. Tide has a combination of all of the key features you'd need for a mobile business banking account all in one app.
Kelly Williams
Google Play
We had been using the payroll service (previously onfolk) which we then had to migrate over to Tide when they were acquired. Tides customer service is truly awful, technical issues galore and poor response times. I dread to think what this would be like for a business bigger than ours.
Koray Okumus
Google Play

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