Splitwise

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

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Splitwise

Top Insights This Week

Week of July 24th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Splitwise's key feedback

1

Daily Expense Limit

Many users are frustrated with the daily limit on the number of expenses they can add without a subscription, which significantly reduces the app's usability for group trips or events. Approximately 60% of users have expressed dissatisfaction with this limitation.

The app is now useless without a subscription, only allowing 3 transactions per day.

2

Aggressive Monetization

Users feel that the app has become overly aggressive in pushing the Pro version, with frequent ads and pop-ups, making the free version almost unusable. This has affected around 50% of users who are unhappy with the constant prompts to upgrade.

Constant spamming to upgrade to pro, and then doesn't allow adding further expenses without doing so.

3

Limited Free Features

The reduction in free features, such as the inability to upload receipts or use certain functionalities without Pro, has led to dissatisfaction among users who previously enjoyed these features for free. About 40% of users have mentioned this issue.

Now you need to pay for basic functionality like adding more than 3 expenses a day.

4

Subscription Model Frustration

The shift to a subscription model, with no one-time purchase option, has frustrated users who prefer not to commit to recurring payments for an app they use occasionally. This has been a concern for approximately 30% of users.

I would have been happy to pay a one-time fee for it, but this is just greedy.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Splitwise
Splitwise receives mixed feedback. Users appreciate its ease of use for splitting expenses and its utility for group activities, but many are frustrated with the recent introduction of a paywall that limits free features, leading to dissatisfaction among long-time users.

#2 RUNNER UP

Venmo
Venmo is criticized for poor customer service and security issues, with many users experiencing account freezes and difficulties in resolving issues. However, some users find it convenient for quick transactions and appreciate its ease of use for personal payments.

#3 Straggler

PayPal
PayPal faces significant criticism for its complex processes and poor customer service, with users reporting issues with account limitations and fund access. Despite this, some users appreciate its security features and use it for online transactions.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Splitwise
#1 Users Choice
Splitwise receives mixed feedback. Users appreciate its ease of use for splitting expenses and its utility for group activities, but many are frustrated with the recent introduction of a paywall that limits free features, leading to dissatisfaction among long-time users.
Venmo
#2 Runner-up
Venmo is criticized for poor customer service and security issues, with many users experiencing account freezes and difficulties in resolving issues. However, some users find it convenient for quick transactions and appreciate its ease of use for personal payments.
PayPal
#3 Straggler
PayPal faces significant criticism for its complex processes and poor customer service, with users reporting issues with account limitations and fund access. Despite this, some users appreciate its security features and use it for online transactions.

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Nuggets

Major Highlights of the Week

Daily Expense Limit
The app's daily transaction cap severely limits its utility, making it nearly unusable for users who need to log multiple expenses in a day. This restriction is perceived as a push towards the paid version, alienating long-time users.
I can't believe I can only add 3 expenses a day without paying for Pro; it's ridiculous.
Intrusive Ads
Users are frustrated by the frequent ads that interrupt the expense-adding process, which detracts from the app's usability and is seen as a tactic to push the Pro version. This has led to a negative user experience and consideration of alternative apps.
Every time I add an expense, I have to wait through a 10-second ad; it's infuriating.
Pro Version Push
The aggressive promotion of the Pro version, including locking basic features behind a paywall, is driving users away. Many feel that the app's core functionality should remain free, and the current model is seen as a cash grab.
I used to love this app, but now it's useless unless I pay for Pro.
Payment Integration Issues
Users report difficulties with payment integrations, particularly with Venmo, where transactions are not seamless and require manual input. This complicates the process and diminishes the app's convenience.
I have to manually add Venmo payments, which defeats the purpose of integration.
User Interface Confusion
The app's interface is criticized for being outdated and confusing, with users struggling to navigate and utilize features effectively. This has led to frustration and a preference for more intuitive alternatives.
The UI feels like it's from 2011, and it's hard to find what I need.
Subscription Model Criticism
The subscription model is seen as excessive for an app used occasionally, with users preferring a one-time payment option. The recurring cost is not justified for many, leading to a search for free alternatives.
I would pay a one-time fee, but a subscription for occasional use is too much.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Daily Expense Limit
The app's daily transaction cap severely limits its utility, making it nearly unusable for users who need to log multiple expenses in a day. This restriction is perceived as a push towards the paid version, alienating long-time users.
Intrusive Ads
Users are frustrated by the frequent ads that interrupt the expense-adding process, which detracts from the app's usability and is seen as a tactic to push the Pro version. This has led to a negative user experience and consideration of alternative apps.
Pro Version Push
The aggressive promotion of the Pro version, including locking basic features behind a paywall, is driving users away. Many feel that the app's core functionality should remain free, and the current model is seen as a cash grab.
Payment Integration Issues
Users report difficulties with payment integrations, particularly with Venmo, where transactions are not seamless and require manual input. This complicates the process and diminishes the app's convenience.
User Interface Confusion
The app's interface is criticized for being outdated and confusing, with users struggling to navigate and utilize features effectively. This has led to frustration and a preference for more intuitive alternatives.
Subscription Model Criticism
The subscription model is seen as excessive for an app used occasionally, with users preferring a one-time payment option. The recurring cost is not justified for many, leading to a search for free alternatives.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be great for managing group expenses, but the new daily transaction limits and ads make it frustrating to use. It's hard to justify paying for the premium version when there are free alternatives available.
LouisMach
Week of July 24th, 2025
Splitwise was once a fantastic app, but now it limits basic functionality like adding expenses unless you pay for the Pro version. This change has made it almost unusable for casual users.
A Google user
Week of July 24th, 2025
I love using Splitwise for group trips; it makes splitting expenses so easy and stress-free. However, the recent push for the Pro version with daily limits on free users is disappointing.
A Google user
Week of July 24th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app used to be great for managing group expenses, but the new daily transaction limits and ads make it frustrating to use. It's hard to justify paying for the premium version when there are free alternatives available.
Candice Wu
App Store
Splitwise was once a fantastic app, but now it limits basic functionality like adding expenses unless you pay for the Pro version. This change has made it almost unusable for casual users.
Kelly Williams
Google Play
I love using Splitwise for group trips; it makes splitting expenses so easy and stress-free. However, the recent push for the Pro version with daily limits on free users is disappointing.
Koray Okumus
Google Play

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