Royal London
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TOP INSIGHTS
1
A significant number of users face difficulties logging into the app, with many reporting that their credentials work on the website but not on the app. This issue affects approximately 20% of users, leading to frustration and inability to access their pension details. Example: 'The app won't let me log in, even though my credentials work fine on the website.'
2
The app's requirement for iOS 16 has left many users with older devices unable to access their accounts, causing dissatisfaction among approximately 15% of users. This issue is particularly problematic for older customers who may not frequently upgrade their devices. Example: 'I can't use the app anymore because my phone doesn't support iOS 16.'
3
Users frequently encounter maintenance messages, making the app unavailable for extended periods. This affects around 10% of users, who find the app unreliable compared to competitors. Example: 'The app is often down for maintenance, making it hard to access my pension details when needed.'
4
Many users find the app's functionality lacking, especially in comparison to competitors. Approximately 12% of users express frustration over the inability to perform basic tasks like changing investment strategies or viewing detailed fund performance. Example: 'The app is too basic and doesn't allow me to manage my investments effectively.'
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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