NS&I

User Experience Report

Report Date

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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NS&I

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of NS&I's key feedback

1

Limited Functionality

Many users express frustration over the app's limited functionality, as it primarily allows balance checks without enabling fund transfers or withdrawals. Approximately 30% of users are affected by this issue, leading them to rely on the website for more comprehensive account management.

The app only lets me check my balance, but I can't withdraw or transfer funds, making it quite pointless.

2

Login Issues

A significant number of users report persistent login issues, including app crashes and endless authentication loops, which prevent them from accessing their accounts. This problem affects around 25% of users, causing considerable inconvenience and dissatisfaction.

I can't log in due to constant crashes and authentication loops, making the app unusable.

3

Setup Difficulties

Users frequently encounter problems during the initial setup process, such as unresponsive buttons and unrecognized inputs, which hinder their ability to start using the app. Approximately 15% of users face these setup challenges, leading to frustration and app abandonment.

I can't get past the setup phase because the 'get started' button doesn't work.

4

Customer Service Complaints

There are numerous complaints about poor customer service, with users experiencing slow responses and unresolved issues, particularly when account access is unexpectedly restricted. This affects about 10% of users, who find the service inadequate and unhelpful.

Customer service is slow and unhelpful, especially when my daughter's account access was deleted.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Hargreaves Lansdown
Hargreaves Lansdown is highly praised for its user-friendly interface and comprehensive investment options, making it a favorite among users for managing their portfolios efficiently.

#2 RUNNER UP

Moneybox
Moneybox receives positive feedback for its innovative approach to saving and investing, particularly appreciated for its round-up feature that helps users save effortlessly.

#3 Straggler

NS&I
NS&I receives mixed feedback; while some users appreciate the app's convenience for checking balances and transactions, many criticize its limited functionality, frequent technical issues, and poor customer service.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Hargreaves Lansdown
#1 Users Choice
Hargreaves Lansdown is highly praised for its user-friendly interface and comprehensive investment options, making it a favorite among users for managing their portfolios efficiently.
Moneybox
#2 Runner-up
Moneybox receives positive feedback for its innovative approach to saving and investing, particularly appreciated for its round-up feature that helps users save effortlessly.
NS&I
#3 Straggler
NS&I receives mixed feedback; while some users appreciate the app's convenience for checking balances and transactions, many criticize its limited functionality, frequent technical issues, and poor customer service.

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Nuggets

Major Highlights of the Week

Limited Functionality
The app lacks essential features such as fund withdrawal and deposit, forcing users to rely on the website for these basic transactions. This limitation significantly reduces the app's utility and convenience.
The app only allows balance checks, but you can't withdraw money, making it almost pointless.
Login Issues
Users experience persistent login problems, including app crashes and endless authentication loops, which prevent access to their accounts. These issues undermine the app's reliability and user trust.
I can't log in due to constant errors and authentication loops, making the app unusable.
Setup Difficulties
The initial setup process is cumbersome, with some users unable to progress past introductory screens or input their account details. This creates a barrier to entry and frustrates new users.
I can't get past the 'get started' phase as the button won't take me any further.
Message Access
The app does not allow users to view messages from NS&I, requiring them to use the website for this purpose. This oversight diminishes the app's effectiveness as a comprehensive account management tool.
I can't view NS&I messages in the app, which forces me to use the slow website.
Customer Support
Users report poor customer service experiences, with slow responses and unresolved issues, particularly when account access is disrupted. This negatively impacts customer satisfaction and retention.
It took months to restore my daughter's account access after she turned 16, with no help from customer service.
App Crashes
Frequent app crashes and repetitive loading screens prevent users from accessing their accounts, leading to frustration and decreased app usage. This instability is a critical flaw that needs urgent attention.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Limited Functionality
The app lacks essential features such as fund withdrawal and deposit, forcing users to rely on the website for these basic transactions. This limitation significantly reduces the app's utility and convenience.
Login Issues
Users experience persistent login problems, including app crashes and endless authentication loops, which prevent access to their accounts. These issues undermine the app's reliability and user trust.
Setup Difficulties
The initial setup process is cumbersome, with some users unable to progress past introductory screens or input their account details. This creates a barrier to entry and frustrates new users.
Message Access
The app does not allow users to view messages from NS&I, requiring them to use the website for this purpose. This oversight diminishes the app's effectiveness as a comprehensive account management tool.
Customer Support
Users report poor customer service experiences, with slow responses and unresolved issues, particularly when account access is disrupted. This negatively impacts customer satisfaction and retention.
App Crashes
Frequent app crashes and repetitive loading screens prevent users from accessing their accounts, leading to frustration and decreased app usage. This instability is a critical flaw that needs urgent attention.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is very limited, only allowing balance checks and not enabling fund transfers or withdrawals, which makes it almost pointless. The website is needed for any meaningful transactions, which is frustrating.
jj3nn1f3r
The app is stuck in a loop, constantly logging me out after Face ID verification, making it impossible to use. This is surprising for a government app and needs urgent fixing.
JTD96
The app lacks basic functionality like viewing messages from NS&I, which forces users to rely on the cumbersome website. Adding this feature would greatly improve user experience.
JGBthing

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is very limited, only allowing balance checks and not enabling fund transfers or withdrawals, which makes it almost pointless. The website is needed for any meaningful transactions, which is frustrating.
Candice Wu
App Store
The app is stuck in a loop, constantly logging me out after Face ID verification, making it impossible to use. This is surprising for a government app and needs urgent fixing.
Kelly Williams
Google Play
The app lacks basic functionality like viewing messages from NS&I, which forces users to rely on the cumbersome website. Adding this feature would greatly improve user experience.
Koray Okumus
Google Play

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