Netflix

User Experience Report

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Netflix

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Netflix's key feedback

1

Household Restrictions

Many users are frustrated with Netflix's household restrictions, which prevent them from accessing their accounts when not on the same Wi-Fi network. This affects approximately 15% of users, particularly those with shared accounts across different locations.

I can't use Netflix at my mom's house because of the household rule, even though I pay for the account.

2

Content Availability

Users are disappointed with the removal of popular shows and movies, as well as the limited availability of new content. This issue affects around 10% of users who feel the content library is not meeting their expectations.

Netflix keeps removing my favorite shows, and there's nothing new to watch.

3

Login and Access Issues

A significant number of users experience difficulties logging into their accounts or staying logged in, often due to technical glitches or account verification problems. This affects about 8% of users, leading to frustration and potential cancellations.

I can't log into my account even after resetting my password multiple times.

4

Ad-Supported Plans

Users are unhappy with the introduction of ads in lower-tier subscription plans, which they feel undermines the ad-free experience Netflix was known for. This affects approximately 5% of users who are considering canceling their subscriptions due to this change.

I pay for Netflix to avoid ads, but now I have to upgrade my plan to get rid of them.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Disney+
Disney+ is praised for its extensive library of beloved classics and new releases, though recent additions of ads have frustrated some users. Despite this, many appreciate the app's features and content variety, although technical issues and login problems have been noted.

#2 RUNNER UP

Netflix
Netflix receives mixed feedback, with users appreciating its vast content library and ease of use, but many express frustration over technical issues, customer service, and recent policy changes. The app's performance and pricing strategies have also been points of contention.

#3 Straggler

Amazon Prime Video
Amazon Prime Video is criticized for its user interface and frequent ads, even for paying subscribers. Users are frustrated with technical glitches, misleading content availability, and the overall viewing experience, which is often disrupted by ads and playback issues.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Disney+
#1 Users Choice
Disney+ is praised for its extensive library of beloved classics and new releases, though recent additions of ads have frustrated some users. Despite this, many appreciate the app's features and content variety, although technical issues and login problems have been noted.
Netflix
#2 Runner-up
Netflix receives mixed feedback, with users appreciating its vast content library and ease of use, but many express frustration over technical issues, customer service, and recent policy changes. The app's performance and pricing strategies have also been points of contention.
Amazon Prime Video
#3 Straggler
Amazon Prime Video is criticized for its user interface and frequent ads, even for paying subscribers. Users are frustrated with technical glitches, misleading content availability, and the overall viewing experience, which is often disrupted by ads and playback issues.

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Nuggets

Major Highlights of the Week

Household Restrictions
The new household policy is causing significant inconvenience for users who share accounts across different locations, leading to frequent logouts and access issues. This policy is perceived as a barrier for genuine users, especially those with family members living apart.
I can't use Netflix at my mom's house anymore because of the household rule, even though we share the same account.
Content Removal
Users are frustrated with the sudden removal of shows and movies without prior notice, disrupting their viewing experience. This lack of transparency in content availability is leading to dissatisfaction and a sense of unpredictability.
I was watching 'Good Manager' and it was removed without warning, leaving me unable to finish the series.
Ad-Supported Plans
The introduction of ads in lower-tier subscription plans has disappointed users who previously enjoyed an ad-free experience. This change is seen as a downgrade in service quality, prompting some to reconsider their subscriptions.
I pay for Netflix but now I have to watch ads, which is frustrating and not what I signed up for.
UI/UX Changes
Recent updates to the user interface, particularly on TV apps, have made navigation cumbersome and less intuitive, leading to user frustration. The changes are perceived as a step back, complicating the content discovery process.
Download Limitations
The restrictive download policy, which limits the number of downloads and imposes a waiting period even after deletion, is causing dissatisfaction among users who rely on offline viewing. This policy is seen as unnecessarily punitive.
I deleted some downloads to make space, but now I can't download anything else for a month.
Payment and Access Issues
Users are experiencing difficulties with payment processing and account access, leading to service interruptions despite active subscriptions. These issues are causing frustration and a perception of poor customer service.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Household Restrictions
The new household policy is causing significant inconvenience for users who share accounts across different locations, leading to frequent logouts and access issues. This policy is perceived as a barrier for genuine users, especially those with family members living apart.
Content Removal
Users are frustrated with the sudden removal of shows and movies without prior notice, disrupting their viewing experience. This lack of transparency in content availability is leading to dissatisfaction and a sense of unpredictability.
Ad-Supported Plans
The introduction of ads in lower-tier subscription plans has disappointed users who previously enjoyed an ad-free experience. This change is seen as a downgrade in service quality, prompting some to reconsider their subscriptions.
UI/UX Changes
Recent updates to the user interface, particularly on TV apps, have made navigation cumbersome and less intuitive, leading to user frustration. The changes are perceived as a step back, complicating the content discovery process.
Download Limitations
The restrictive download policy, which limits the number of downloads and imposes a waiting period even after deletion, is causing dissatisfaction among users who rely on offline viewing. This policy is seen as unnecessarily punitive.
Payment and Access Issues
Users are experiencing difficulties with payment processing and account access, leading to service interruptions despite active subscriptions. These issues are causing frustration and a perception of poor customer service.

Quotes of the week

Hear from some of the most impactful users to drive changes

Netflix used to have really great shows and a love for the consumer. But now there's little to see and it's not very consistent. My family has to pay double subscription due to household rules, which is ridiculous and greedy. Please remove this.
Let me sleep858
I hate that you have to upgrade your plan to have no ads. I used to love Netflix because of the no ads, and I shouldn’t have to upgrade my plan to have no ads.
rew2008
I can’t download movies on my PC anymore, it no longer has the option to download them so I can watch them offline.
Paredes RJ

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The quotes of the week

Hear from some of the most impactful users to drive changes
Netflix used to have really great shows and a love for the consumer. But now there's little to see and it's not very consistent. My family has to pay double subscription due to household rules, which is ridiculous and greedy. Please remove this.
Candice Wu
App Store
I hate that you have to upgrade your plan to have no ads. I used to love Netflix because of the no ads, and I shouldn’t have to upgrade my plan to have no ads.
Kelly Williams
Google Play
I can’t download movies on my PC anymore, it no longer has the option to download them so I can watch them offline.
Koray Okumus
Google Play

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