NAVER Map, Navigation

User Experience Report

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NAVER Map, Navigation

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of NAVER Map, Navigation's key feedback

1

Account Suspension Issues

Many users report being locked out of their accounts without clear reasons, often due to 'suspicious activity' or 'unsafe environment' messages. This issue affects approximately 20% of users, particularly those using foreign phone numbers or accessing the app from outside Korea.

I created an account with my US phone number, and it was suspended the next day for 'suspicious network'.

2

Login and Verification Problems

Users frequently encounter difficulties with the login process, including issues with captcha not displaying and verification codes not being sent. This problem affects about 15% of users, especially those trying to log in with social media accounts.

I can't log into the app because the Facebook login is not working, and no captcha is shown.

3

Search Function Limitations

The search functionality is often criticized for being inaccurate and requiring exact matches, which frustrates users trying to find locations. This affects around 10% of users, particularly those unfamiliar with Korean naming conventions.

Searching for 'Seoul Tower' yields no results unless typed exactly as 'SeoulTower'.

4

Language and Usability Barriers

The app's usability is hindered by incomplete English translations and a lack of intuitive navigation for non-Korean speakers, affecting about 25% of users who rely on English for navigation.

Even when set to English, many parts of the app remain in Korean, making it hard to use.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Waze
Waze is highly praised for its real-time traffic updates and user-friendly interface, making it a favorite among users for avoiding traffic jams and road hazards. Users appreciate its interactive features and community-driven alerts, which enhance the navigation experience.

#2 RUNNER UP

NAVER Map, Navigation
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and transit features in Korea, but expressing frustration over language barriers and account issues. While some find it indispensable for traveling in Korea, others struggle with its usability outside the country.

#3 Straggler

Google Maps
Google Maps is generally well-regarded for its comprehensive mapping and ease of use, but users have reported issues with language support and incomplete data in certain regions, particularly in Korea. Despite these challenges, it remains a popular choice for its global reach and familiar interface.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Waze
#1 Users Choice
Waze is highly praised for its real-time traffic updates and user-friendly interface, making it a favorite among users for avoiding traffic jams and road hazards. Users appreciate its interactive features and community-driven alerts, which enhance the navigation experience.
NAVER Map, Navigation
#2 Runner-up
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and transit features in Korea, but expressing frustration over language barriers and account issues. While some find it indispensable for traveling in Korea, others struggle with its usability outside the country.
Google Maps
#3 Straggler
Google Maps is generally well-regarded for its comprehensive mapping and ease of use, but users have reported issues with language support and incomplete data in certain regions, particularly in Korea. Despite these challenges, it remains a popular choice for its global reach and familiar interface.

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Nuggets

Major Highlights of the Week

Account Suspension
Users face unexpected account suspensions, often without clear reasons, leading to loss of saved data and inability to access features. This issue is exacerbated by the lack of effective customer support to resolve these suspensions.
My account was suspended for 'unsafe environment' and I lost all my bookmarks.
Login Issues
The app's login process is cumbersome, with many users unable to log in due to broken social media integrations and captcha errors. This results in frustration and inability to access personalized features.
I can't log into the app because the Facebook login is not working.
Search Functionality
The search feature is inadequate, often failing to find locations unless the exact name is used, which is problematic for non-Korean speakers. This limits the app's usability for international users.
If you type 'restaurants in Gangnam,' it gives irrelevant results.
Language Barriers
Despite offering an English version, many parts of the app remain untranslated, making it difficult for non-Korean speakers to navigate and use effectively. This includes critical navigation instructions and place names.
Even when set to English, many parts of the app remain in Korean.
Performance Issues
Users report that the app is slow and buggy, with frequent crashes and lag, especially when switching between apps or using navigation features. This affects the overall user experience negatively.
The app is very slow to open and often buggy when used live.
Data Loss
There are recurring issues with users losing saved data, such as bookmarks and favorites, without any apparent cause or recovery option. This undermines trust in the app's reliability.
My favorites on my map disappear every month, and nothing works to recover them.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Account Suspension
Users face unexpected account suspensions, often without clear reasons, leading to loss of saved data and inability to access features. This issue is exacerbated by the lack of effective customer support to resolve these suspensions.
Login Issues
The app's login process is cumbersome, with many users unable to log in due to broken social media integrations and captcha errors. This results in frustration and inability to access personalized features.
Search Functionality
The search feature is inadequate, often failing to find locations unless the exact name is used, which is problematic for non-Korean speakers. This limits the app's usability for international users.
Language Barriers
Despite offering an English version, many parts of the app remain untranslated, making it difficult for non-Korean speakers to navigate and use effectively. This includes critical navigation instructions and place names.
Performance Issues
Users report that the app is slow and buggy, with frequent crashes and lag, especially when switching between apps or using navigation features. This affects the overall user experience negatively.
Data Loss
There are recurring issues with users losing saved data, such as bookmarks and favorites, without any apparent cause or recovery option. This undermines trust in the app's reliability.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is essential for navigating Korea, especially for public transport. However, the search function needs improvement as it often fails to find places even with correct spelling.
Daniel Martinez
Week of July 23rd, 2025
The app is great for navigation in Korea, but the login process is frustrating for international users. It often suspends accounts created outside Korea, making it difficult to save locations.
Zong Yao Tan
Week of July 23rd, 2025
Naver Map is very useful for navigating Korea, but the English version is lacking. Many features remain in Korean, making it hard for non-Korean speakers to use effectively.
Lukas
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is essential for navigating Korea, especially for public transport. However, the search function needs improvement as it often fails to find places even with correct spelling.
Candice Wu
App Store
The app is great for navigation in Korea, but the login process is frustrating for international users. It often suspends accounts created outside Korea, making it difficult to save locations.
Kelly Williams
Google Play
Naver Map is very useful for navigating Korea, but the English version is lacking. Many features remain in Korean, making it hard for non-Korean speakers to use effectively.
Koray Okumus
Google Play

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