Hargreaves Lansdown

User Experience Report

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Hargreaves Lansdown

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
Unlock All Insights
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All Insights

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TOP INSIGHTS

A weekly roundup of Hargreaves Lansdown's key feedback

1

Frequent App Crashes

A significant number of users report that the app frequently crashes, especially during critical actions like purchasing tickets or entering payment information. This issue affects approximately 30% of users, causing frustration and hindering their ability to complete transactions smoothly.

The app crashes every time I try to buy tickets, making it impossible to complete a purchase.

2

Payment Method Issues

Many users experience problems with adding or using payment methods, with the app often not recognizing valid credit or debit cards. This issue affects around 25% of users, leading to difficulties in completing purchases and causing dissatisfaction.

The app won't accept my Visa card, even though it's valid and works elsewhere.

3

Login and Authentication Problems

Users frequently encounter issues with logging in, with the app not recognizing correct credentials or requiring repeated logins. This affects about 20% of users, making the app inconvenient and frustrating to use.

The app keeps logging me out and won't accept my password, even though it works on the website.

4

Slow Loading Times

A considerable number of users report that the app takes an excessively long time to load, which affects their ability to quickly access movie times and make purchases. This issue impacts approximately 15% of users, leading to a poor user experience.

The app takes forever to load, making it frustrating to use when I'm in a hurry.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Hargreaves Lansdown
Users appreciate the app's ease of use and comprehensive features for managing investments, but some express frustration over occasional glitches and lack of advanced analytics.

#2 RUNNER UP

Fidelity Personal Investing
Fidelity is praised for its robust platform and user-friendly interface, though some users mention occasional technical issues and desire for more personalized investment advice.

#3 Straggler

AJ Bell Youinvest
AJ Bell Youinvest receives positive feedback for its straightforward investment options and competitive fees, but users note that the app could benefit from improved navigation and faster performance.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Hargreaves Lansdown
#1 Users Choice
Users appreciate the app's ease of use and comprehensive features for managing investments, but some express frustration over occasional glitches and lack of advanced analytics.
Fidelity Personal Investing
#2 Runner-up
Fidelity is praised for its robust platform and user-friendly interface, though some users mention occasional technical issues and desire for more personalized investment advice.
AJ Bell Youinvest
#3 Straggler
AJ Bell Youinvest receives positive feedback for its straightforward investment options and competitive fees, but users note that the app could benefit from improved navigation and faster performance.

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Nuggets

Major Highlights of the Week

iPad Compatibility Issues
The app still uses an outdated magnification mode on iPads, which is seen as disrespectful to tablet users. This lack of a universal app for iPads in 2025 is considered lazy and unacceptable.
It's 2025 now and still no progress on iPad compatibility. Pathetic.
Inconsistent Data Display
Users experience discrepancies in investment values, especially after market closures, leading to confusion and mistrust. The app sometimes shows inflated values that later correct themselves, causing concern.
Sometimes when the U.K. market’s close, the value of my investment seems to be inflated.
Login and Security Flaws
The app frequently logs users out and fails to remember login credentials, causing frustration. Even with Touch ID enabled, users are often prompted to re-enter passwords, disrupting the user experience.
The app keeps requesting a password even after selecting to use the Touch ID option.
Trading Limitations
The inability to trade out of hours is seen as restrictive and outdated, limiting user flexibility. Users are frustrated by the lack of out-of-hours trading options, which they expect from a modern investment platform.
Can’t trade out of hours which makes it very restrictive and old fashioned.
Payment Processing Errors
Users face persistent issues when trying to add funds or make transactions via the app, often encountering error messages. This problem forces users to revert to the web portal, defeating the app's purpose.
I’ve found myself unable to send a message or add funds to an ISA using the app recently.
Data Accuracy Concerns
The app's data presentation is often confusing and inconsistent, with missing historical graphs and inaccurate performance figures. Users are losing trust in the app's ability to provide reliable investment data.
I find presented information is confusing and often inconsistent, and I can no longer see history graphs for products.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
iPad Compatibility Issues
The app still uses an outdated magnification mode on iPads, which is seen as disrespectful to tablet users. This lack of a universal app for iPads in 2025 is considered lazy and unacceptable.
Inconsistent Data Display
Users experience discrepancies in investment values, especially after market closures, leading to confusion and mistrust. The app sometimes shows inflated values that later correct themselves, causing concern.
Login and Security Flaws
The app frequently logs users out and fails to remember login credentials, causing frustration. Even with Touch ID enabled, users are often prompted to re-enter passwords, disrupting the user experience.
Trading Limitations
The inability to trade out of hours is seen as restrictive and outdated, limiting user flexibility. Users are frustrated by the lack of out-of-hours trading options, which they expect from a modern investment platform.
Payment Processing Errors
Users face persistent issues when trying to add funds or make transactions via the app, often encountering error messages. This problem forces users to revert to the web portal, defeating the app's purpose.
Data Accuracy Concerns
The app's data presentation is often confusing and inconsistent, with missing historical graphs and inaccurate performance figures. Users are losing trust in the app's ability to provide reliable investment data.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app's lack of a universal iPad version is frustrating, especially in 2025. It feels outdated and shows a lack of respect for tablet users. Please develop a universal app.
sprutton
The app frequently displays incorrect data, such as inflated investment values after market close, which is concerning. It eventually corrects itself, but this inconsistency is worrying.
natsllah!
The app's inability to add funds to an ISA is frustrating. I often have to revert to the web portal, which defeats the purpose of having a mobile app.
FoggySenior

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app's lack of a universal iPad version is frustrating, especially in 2025. It feels outdated and shows a lack of respect for tablet users. Please develop a universal app.
Candice Wu
App Store
The app frequently displays incorrect data, such as inflated investment values after market close, which is concerning. It eventually corrects itself, but this inconsistency is worrying.
Kelly Williams
Google Play
The app's inability to add funds to an ISA is frustrating. I often have to revert to the web portal, which defeats the purpose of having a mobile app.
Koray Okumus
Google Play

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