GIPHY: The GIF Search Engine

User Experience Report

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GIPHY: The GIF Search Engine

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
Unlock All Insights
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All Insights

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TOP INSIGHTS

A weekly roundup of GIPHY: The GIF Search Engine's key feedback

1

Search Functionality Issues

Many users find the search feature nearly unusable, with irrelevant results and difficulty finding specific GIFs. Approximately 15% of users report this issue.

2

Ad Overload

Users are frustrated with the excessive and intrusive ads, which disrupt the user experience and make the app less enjoyable. This affects about 10% of users.

3

Account and Upload Frustrations

Users face difficulties with account creation and uploading GIFs, often encountering errors and restrictions. Around 8% of users experience these issues.

4

App Performance and Stability

The app frequently crashes or freezes, especially during GIF creation, leading to a frustrating user experience. Approximately 12% of users report these performance issues.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

#2 RUNNER UP

#3 Straggler

Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
#1 Users Choice
#2 Runner-up
#3 Straggler

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Nuggets

Major Highlights of the Week

Search Functionality Issues
The search feature remains nearly unusable, failing to deliver relevant results and often displaying unrelated content. This persistent issue frustrates users who expect efficient and accurate search capabilities.
Ad Overload
Excessive and intrusive ads, including full-screen and unskippable ones, significantly degrade the user experience, leading to frustration and app abandonment. Users express willingness to pay for an ad-free version.
Account Creation Frustrations
The requirement to create an account for basic functionalities like uploading GIFs is seen as a barrier, with many users experiencing issues during the sign-up process. This hinders user engagement and retention.
I can't even make an account; it just gives some error, and the verification doesn't work.
App Crashes and Freezes
Frequent app crashes and freezing, especially during GIF creation, disrupt the user experience and lead to repeated app reinstalls. This instability is a major deterrent for continued use.
The app freezes every time I try to make a GIF, forcing me to delete and reinstall it multiple times.
GIF Upload Visibility
Users are unable to find their uploaded GIFs on the platform, even when using specific tags, leading to dissatisfaction and questioning the app's utility. This issue undermines the core purpose of sharing creations.
Invasive Permissions
The app's demand for unnecessary permissions, such as camera access for uploading existing photos, raises privacy concerns and deters users from engaging with the platform.
Why does the app need camera access just to upload a GIF from my gallery? It's creepy.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Search Functionality Issues
The search feature remains nearly unusable, failing to deliver relevant results and often displaying unrelated content. This persistent issue frustrates users who expect efficient and accurate search capabilities.
Ad Overload
Excessive and intrusive ads, including full-screen and unskippable ones, significantly degrade the user experience, leading to frustration and app abandonment. Users express willingness to pay for an ad-free version.
Account Creation Frustrations
The requirement to create an account for basic functionalities like uploading GIFs is seen as a barrier, with many users experiencing issues during the sign-up process. This hinders user engagement and retention.
App Crashes and Freezes
Frequent app crashes and freezing, especially during GIF creation, disrupt the user experience and lead to repeated app reinstalls. This instability is a major deterrent for continued use.
GIF Upload Visibility
Users are unable to find their uploaded GIFs on the platform, even when using specific tags, leading to dissatisfaction and questioning the app's utility. This issue undermines the core purpose of sharing creations.
Invasive Permissions
The app's demand for unnecessary permissions, such as camera access for uploading existing photos, raises privacy concerns and deters users from engaging with the platform.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be easy to use, but ever since I got the iPhone 13 Pro, it freezes and I have to delete and reinstall it multiple times. Also, app support is non-existent.
UnaChicaNica
Week of July 23rd, 2025
It's frustrating that I have to go through an application process just to use a gif I made for Instagram. Very annoying.
Tyler_THecREator
Week of July 23rd, 2025
The search function is broken, and I can't find specific GIFs. It just shows unrelated content, making it hard to use.
Broc Jensen
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app used to be easy to use, but ever since I got the iPhone 13 Pro, it freezes and I have to delete and reinstall it multiple times. Also, app support is non-existent.
Candice Wu
App Store
It's frustrating that I have to go through an application process just to use a gif I made for Instagram. Very annoying.
Kelly Williams
Google Play
The search function is broken, and I can't find specific GIFs. It just shows unrelated content, making it hard to use.
Koray Okumus
Google Play

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