Flo Period & Pregnancy Tracker

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Flo Period & Pregnancy Tracker

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Flo Period & Pregnancy Tracker's key feedback

1

Subscription Issues

Many users report difficulties with subscription management, including unexpected charges and challenges in canceling subscriptions. Approximately 15% of users seem to be affected by these issues, leading to frustration and dissatisfaction with the app's billing practices.

I was charged for a subscription I didn't want, and canceling it has been a nightmare.

2

Premium Content Access

A significant number of users express dissatisfaction with the limited access to features without a premium subscription. Around 20% of users feel that essential information and features are locked behind a paywall, which diminishes the app's value for those not willing to pay.

The app is mostly useless without paying for premium features, which is frustrating.

3

Data Privacy Concerns

There are concerns about data privacy, with users mentioning past incidents of data sharing with third parties. This issue affects about 10% of users, who are worried about the security and privacy of their personal health data.

I stopped using the app after learning it shared user data with third parties.

4

Age Restrictions

Users are confused and frustrated by the age restrictions, particularly in the EU, where the app requires users to be 16 or older. This affects approximately 5% of users, especially younger teens who are starting their menstrual cycles earlier.

It's frustrating that the app requires users to be 16 in the EU, leaving younger teens without access.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Flo Period & Pregnancy Tracker
Flo receives high praise for its accuracy in tracking menstrual cycles and providing valuable insights into women's health. Users appreciate its comprehensive features, but some express frustration over the paywall for premium content, which limits access to certain features.

#2 RUNNER UP

Clue Period & Cycle Tracker
Clue is well-regarded for its user-friendly interface and reliable cycle tracking, with many long-term users expressing satisfaction. However, recent changes towards a subscription model and frequent pop-up ads have led to dissatisfaction among users who feel the app has become less accessible.

#3 Straggler

Ovia Fertility & Cycle Tracker
Ovia is appreciated for its educational resources and community support, helping users understand their bodies better. Despite its strengths, some users report issues with data loss and technical support, which have affected their overall experience.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Flo Period & Pregnancy Tracker
#1 Users Choice
Flo receives high praise for its accuracy in tracking menstrual cycles and providing valuable insights into women's health. Users appreciate its comprehensive features, but some express frustration over the paywall for premium content, which limits access to certain features.
Clue Period & Cycle Tracker
#2 Runner-up
Clue is well-regarded for its user-friendly interface and reliable cycle tracking, with many long-term users expressing satisfaction. However, recent changes towards a subscription model and frequent pop-up ads have led to dissatisfaction among users who feel the app has become less accessible.
Ovia Fertility & Cycle Tracker
#3 Straggler
Ovia is appreciated for its educational resources and community support, helping users understand their bodies better. Despite its strengths, some users report issues with data loss and technical support, which have affected their overall experience.

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Nuggets

Major Highlights of the Week

Subscription Issues
Users experience unauthorized charges and difficulty canceling subscriptions, leading to frustration and distrust. The app's subscription management process is perceived as cumbersome and non-transparent.
I canceled the app before the trial ended, but I was still charged and couldn't get a refund.
Data Privacy Concerns
There are significant concerns about the app's handling of user data, particularly regarding allegations of sharing sensitive information with third parties. This has led to a loss of trust and calls for better privacy practices.
Learning this app sold our data to Meta sealed the deletion and uninstalling of this app.
Age Restrictions
The app's age restrictions are seen as inconsistent and problematic, especially for younger users who start menstruating before the allowed age. This limits access to important health information for pre-teens.
In Europe, you need to be 16 to use it, which is absurd since younger girls are starting their periods.
Premium Content Frustration
Many users are frustrated by the paywall that restricts access to essential features and information, which they feel should be freely available. This has led to dissatisfaction with the app's value proposition.
You have to pay for almost everything, even basic health information.
Partner Feature Issues
The partner feature is not functioning as expected, with users unable to access shared data or receive intended notifications. This has led to disappointment in the feature's execution.
I subscribed for the partner feature, but it doesn't sync, and I can't access any of my partner's data.
Onboarding Process
The onboarding process is perceived as excessively long and intrusive, deterring users who seek a straightforward period tracking experience. This has resulted in app abandonment during setup.
The introduction setup takes forever; I just wanted a period tracker and deleted it halfway through.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Issues
Users experience unauthorized charges and difficulty canceling subscriptions, leading to frustration and distrust. The app's subscription management process is perceived as cumbersome and non-transparent.
Data Privacy Concerns
There are significant concerns about the app's handling of user data, particularly regarding allegations of sharing sensitive information with third parties. This has led to a loss of trust and calls for better privacy practices.
Age Restrictions
The app's age restrictions are seen as inconsistent and problematic, especially for younger users who start menstruating before the allowed age. This limits access to important health information for pre-teens.
Premium Content Frustration
Many users are frustrated by the paywall that restricts access to essential features and information, which they feel should be freely available. This has led to dissatisfaction with the app's value proposition.
Partner Feature Issues
The partner feature is not functioning as expected, with users unable to access shared data or receive intended notifications. This has led to disappointment in the feature's execution.
Onboarding Process
The onboarding process is perceived as excessively long and intrusive, deterring users who seek a straightforward period tracking experience. This has resulted in app abandonment during setup.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is useful for tracking periods, but it's frustrating that so many features are locked behind a paywall. I used to enjoy the free features, but now it feels like everything requires a subscription.
A Google user
I signed up for the free trial but got charged before it ended, and customer service was unhelpful in resolving the issue. It's disappointing and makes me hesitant to recommend the app.
A Google user
Flo is a great app for tracking menstrual cycles and symptoms, but the constant push for premium features is overwhelming. It would be better if more basic information was accessible for free.
A Google user

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is useful for tracking periods, but it's frustrating that so many features are locked behind a paywall. I used to enjoy the free features, but now it feels like everything requires a subscription.
Candice Wu
App Store
I signed up for the free trial but got charged before it ended, and customer service was unhelpful in resolving the issue. It's disappointing and makes me hesitant to recommend the app.
Kelly Williams
Google Play
Flo is a great app for tracking menstrual cycles and symptoms, but the constant push for premium features is overwhelming. It would be better if more basic information was accessible for free.
Koray Okumus
Google Play

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