Flo Period & Pregnancy Tracker

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

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Flo Period & Pregnancy Tracker

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Flo Period & Pregnancy Tracker's key feedback

1

Subscription Confusion

Many users are frustrated with the unclear subscription model, where they feel misled into thinking the app is free, only to encounter unexpected charges. Approximately 20% of users express dissatisfaction with the lack of transparency regarding subscription fees and trial periods. "I was expecting a free app, but ended up being charged without clear information on what I was paying for."

2

Paywall Frustration

A significant number of users are upset about the extensive paywalls that restrict access to essential features, making the app feel more like a cash grab than a helpful tool. Around 25% of users mention that the app's functionality is severely limited without a premium subscription. "Everything useful is locked behind a paywall, making it hard to access basic information without paying."

3

Login Issues

Users frequently report problems with logging into their accounts, especially after changing devices, leading to data loss and frustration. Approximately 10% of users have experienced difficulties with account access and data retrieval. "I can't log back into my account after getting a new phone, and all my data is gone."

4

Invasive Ads

The app's frequent and intrusive advertisements for premium features disrupt the user experience, causing annoyance and dissatisfaction. About 15% of users complain about the constant pop-ups and ads pushing for upgrades. "The app bombards you with ads for premium features, making it almost unusable without paying."

COMPETITORS ANALYSIS

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#1 USERS CHOICE

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#3 Straggler

Competitors Analysis
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#1 Users Choice
#2 Runner-up
#3 Straggler

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Nuggets

Major Highlights of the Week

Subscription Confusion
Users are frustrated with the lack of transparency regarding subscription costs and the difficulty in canceling subscriptions, leading to unexpected charges. This creates a negative user experience and erodes trust in the app's billing practices.
I signed up for the trial, but it doesn't show up in typical Apple subscriptions, so I thought it was canceled, but I was charged.
Paywall Frustration
Many users are dissatisfied with the extensive paywalls that restrict access to essential features, making the app feel more like a cash grab than a helpful tool. This limits the app's accessibility and perceived value, especially for users seeking basic health information.
Everything is locked behind a paywall, and the basic insights regarding periods are limited and vague.
Login Issues
Users experience significant difficulties logging back into their accounts, often losing data and facing a cumbersome re-registration process. This technical barrier disrupts user continuity and satisfaction.
I can't log back into my account after getting a new phone, and it forces me to start over with a new account.
Partner Feature Limitations
The partner feature is criticized for being overly simplistic and not providing meaningful insights or notifications, reducing its utility for couples. This diminishes the feature's effectiveness in fostering shared health tracking.
The partner app is extremely simple, offering no added value beyond tracking my partner's cycle on the calendar.
Invasive Ads
Users are annoyed by the constant pop-ups and ads pushing for premium upgrades, which disrupt the user experience and make the app feel intrusive. This aggressive marketing approach detracts from the app's usability.
Every time I log in, it asks me to upgrade, which is ridiculous.
LGBTQ+ Inclusivity
The app lacks features that cater to LGBTQ+ users, such as options to specify sexual orientation or activity, leading to a feeling of exclusion. This oversight limits the app's inclusivity and relevance to a broader audience.
There's no feature accessible to all users to specify whether or not they're LGBT or even sexually active.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Confusion
Users are frustrated with the lack of transparency regarding subscription costs and the difficulty in canceling subscriptions, leading to unexpected charges. This creates a negative user experience and erodes trust in the app's billing practices.
Paywall Frustration
Many users are dissatisfied with the extensive paywalls that restrict access to essential features, making the app feel more like a cash grab than a helpful tool. This limits the app's accessibility and perceived value, especially for users seeking basic health information.
Login Issues
Users experience significant difficulties logging back into their accounts, often losing data and facing a cumbersome re-registration process. This technical barrier disrupts user continuity and satisfaction.
Partner Feature Limitations
The partner feature is criticized for being overly simplistic and not providing meaningful insights or notifications, reducing its utility for couples. This diminishes the feature's effectiveness in fostering shared health tracking.
Invasive Ads
Users are annoyed by the constant pop-ups and ads pushing for premium upgrades, which disrupt the user experience and make the app feel intrusive. This aggressive marketing approach detracts from the app's usability.
LGBTQ+ Inclusivity
The app lacks features that cater to LGBTQ+ users, such as options to specify sexual orientation or activity, leading to a feeling of exclusion. This oversight limits the app's inclusivity and relevance to a broader audience.

Quotes of the week

Hear from some of the most impactful users to drive changes

I've been using Flo for years, and while it's great for tracking periods, the constant push for premium features is frustrating. It feels like everything useful is behind a paywall, which is disappointing for long-time users.
Browhyareallthenicknamestaken6
Week of July 23rd, 2025
Flo is a great app for tracking cycles, but the incessant ads and premium prompts are overwhelming. I wish there were more free features available, as it feels like a cash grab at times.
floweringevergreen
Week of July 23rd, 2025
I love the accuracy of Flo's predictions, but the app's focus on premium content is off-putting. It would be nice if more educational resources were accessible without a subscription.
Arianagreen8
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I've been using Flo for years, and while it's great for tracking periods, the constant push for premium features is frustrating. It feels like everything useful is behind a paywall, which is disappointing for long-time users.
Candice Wu
App Store
Flo is a great app for tracking cycles, but the incessant ads and premium prompts are overwhelming. I wish there were more free features available, as it feels like a cash grab at times.
Kelly Williams
Google Play
I love the accuracy of Flo's predictions, but the app's focus on premium content is off-putting. It would be nice if more educational resources were accessible without a subscription.
Koray Okumus
Google Play

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