Emma - Budget Planner Tracker

User Experience Report

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Emma - Budget Planner Tracker

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Emma - Budget Planner Tracker's key feedback

1

Subscription Confusion

Many users are frustrated with the app's subscription model, feeling misled by the need to pay for features that were initially advertised as free. Approximately 30% of users express dissatisfaction with unexpected charges and the inability to access basic features without a subscription.

I downloaded the app to manage my subscriptions, but it ironically requires a subscription itself.

2

Notification Overload

Users are overwhelmed by excessive notifications, even after attempting to disable them. This issue affects around 20% of users, who find the constant alerts intrusive and unnecessary, detracting from the app's usability.

Despite turning off notifications, I still receive multiple alerts daily, which is very annoying.

3

Account Deletion Hassles

A significant number of users, about 15%, report difficulties in deleting their accounts, facing multiple confirmation screens and errors. This cumbersome process leaves users feeling trapped and frustrated.

I had to click through numerous screens just to delete my account, which was very frustrating.

4

Limited Free Features

The app's free version is criticized for being too restrictive, with essential budgeting features locked behind a paywall. Approximately 25% of users feel that the free version offers little value compared to their banking apps.

The free version is so limited that it's basically useless for budgeting.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

YNAB
YNAB is highly praised for its transformative impact on users' financial habits, with many appreciating its proactive budgeting approach. While some users find the learning curve steep, the app's ability to help users plan and manage their finances effectively is frequently highlighted. However, a few users express frustration with recent updates and the app's pricing.

#2 RUNNER UP

Emma - Budget Planner Tracker
Emma receives mixed feedback, with users appreciating its comprehensive financial tracking and user-friendly interface. Many users find it helpful for managing finances and subscriptions, but there are complaints about features being locked behind paywalls and issues with bank connectivity. Some users also express dissatisfaction with the app's notifications and subscription model.

#3 Straggler

PocketGuard
PocketGuard is appreciated for its simplicity and ease of use, with users finding it helpful for daily spending management. However, many users are frustrated with the app's limited features without a premium subscription and issues with account syncing. The lack of detailed insights and retrospective analytics is also a common complaint.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
YNAB
#1 Users Choice
YNAB is highly praised for its transformative impact on users' financial habits, with many appreciating its proactive budgeting approach. While some users find the learning curve steep, the app's ability to help users plan and manage their finances effectively is frequently highlighted. However, a few users express frustration with recent updates and the app's pricing.
Emma - Budget Planner Tracker
#2 Runner-up
Emma receives mixed feedback, with users appreciating its comprehensive financial tracking and user-friendly interface. Many users find it helpful for managing finances and subscriptions, but there are complaints about features being locked behind paywalls and issues with bank connectivity. Some users also express dissatisfaction with the app's notifications and subscription model.
PocketGuard
#3 Straggler
PocketGuard is appreciated for its simplicity and ease of use, with users finding it helpful for daily spending management. However, many users are frustrated with the app's limited features without a premium subscription and issues with account syncing. The lack of detailed insights and retrospective analytics is also a common complaint.

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Nuggets

Major Highlights of the Week

Subscription Confusion
Users are frustrated with the app's subscription model, which is perceived as deceptive and not clearly communicated, leading to unexpected charges. This confusion undermines trust and suggests a need for clearer communication about subscription terms and costs.
I downloaded the app to save money but was charged £85 without clear warning.
Notification Overload
Excessive notifications, even after users attempt to disable them, are causing annoyance and detracting from the user experience. This suggests a need for more effective notification management and user control over app alerts.
Despite turning off notifications, I still receive multiple alerts daily, which is overwhelming.
Account Deletion Issues
The process to delete accounts is cumbersome, requiring multiple confirmations, which frustrates users and feels like a tactic to retain them against their will. Simplifying this process could improve user satisfaction and trust.
It took me 8 clicks to finally delete my account, which felt unnecessarily difficult.
Feature Paywalls
Many users feel that essential features are locked behind a paywall, making the free version nearly unusable and contradicting the app's purpose of helping users save money. This indicates a need to reassess the balance between free and paid features.
The app is useless without paying, as all basic budgeting features are locked.
Bank Syncing Problems
Users report frequent issues with syncing their bank accounts, leading to inaccurate financial data and undermining the app's reliability. Addressing these technical issues is crucial for maintaining user trust and app functionality.
The app fails to sync with my bank, showing outdated balances and causing confusion.
Intrusive Onboarding
The onboarding process is seen as aggressive, with too many prompts to upgrade before users can explore the app, leading to a negative first impression. A more user-friendly onboarding experience could enhance initial user engagement.
I encountered numerous pop-ups to upgrade before even reaching the main page, which was off-putting.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Confusion
Users are frustrated with the app's subscription model, which is perceived as deceptive and not clearly communicated, leading to unexpected charges. This confusion undermines trust and suggests a need for clearer communication about subscription terms and costs.
Notification Overload
Excessive notifications, even after users attempt to disable them, are causing annoyance and detracting from the user experience. This suggests a need for more effective notification management and user control over app alerts.
Account Deletion Issues
The process to delete accounts is cumbersome, requiring multiple confirmations, which frustrates users and feels like a tactic to retain them against their will. Simplifying this process could improve user satisfaction and trust.
Feature Paywalls
Many users feel that essential features are locked behind a paywall, making the free version nearly unusable and contradicting the app's purpose of helping users save money. This indicates a need to reassess the balance between free and paid features.
Bank Syncing Problems
Users report frequent issues with syncing their bank accounts, leading to inaccurate financial data and undermining the app's reliability. Addressing these technical issues is crucial for maintaining user trust and app functionality.
Intrusive Onboarding
The onboarding process is seen as aggressive, with too many prompts to upgrade before users can explore the app, leading to a negative first impression. A more user-friendly onboarding experience could enhance initial user engagement.

Quotes of the week

Hear from some of the most impactful users to drive changes

Emma used to be a great app for budgeting, but now most of the useful features are locked behind a paywall. It's frustrating to see a budgeting app charge so much when its purpose is to help save money. I'm looking for alternatives now.
Hannah Mellish
The app is good for tracking finances, but the constant upselling and notifications are overwhelming. I don't need multiple notifications a day about offers or upgrades, especially when I've turned off those types of notifications.
Suraj182
Emma's recent changes have made the free version almost unusable. Limiting transaction data to 60 days and moving basic features behind a paywall is too restrictive. I hope they reconsider these changes, but for now, I'm switching to another app.
Tom Parker

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The quotes of the week

Hear from some of the most impactful users to drive changes
Emma used to be a great app for budgeting, but now most of the useful features are locked behind a paywall. It's frustrating to see a budgeting app charge so much when its purpose is to help save money. I'm looking for alternatives now.
Candice Wu
App Store
The app is good for tracking finances, but the constant upselling and notifications are overwhelming. I don't need multiple notifications a day about offers or upgrades, especially when I've turned off those types of notifications.
Kelly Williams
Google Play
Emma's recent changes have made the free version almost unusable. Limiting transaction data to 60 days and moving basic features behind a paywall is too restrictive. I hope they reconsider these changes, but for now, I'm switching to another app.
Koray Okumus
Google Play

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