Double Good

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Double Good

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Double Good's key feedback

1

High Profit Cut

Many users express dissatisfaction with the 50% profit cut taken by Double Good, feeling it is excessive for a fundraising platform. Approximately 10% of users mention this as a concern, suggesting a desire for a more favorable profit-sharing model.

I wish they didn’t keep 50% of the profits, especially for non-profit organizations.

2

Shipping Costs

Users are often surprised by the high shipping costs, which can deter potential buyers and reduce overall sales. This issue affects about 5% of users, who feel that the additional shipping fees make the popcorn less appealing.

The price to deliver takes away from what profit you will get because people are less likely to buy once they see the shipping amount.

3

Short Fundraising Duration

The app's limitation of a four-day fundraising period is seen as too short by some users, who feel it restricts their ability to maximize sales. Around 3% of users express a desire for a longer fundraising window to better accommodate their schedules.

I did not like that you cannot extend past four days; sometimes that’s not long enough to solicit people to buy.

4

Accessibility Issues

Some users, particularly those in the blind community, report difficulties with app navigation due to unlabeled buttons, impacting their ability to use the app effectively. This issue affects about 2% of users, highlighting a need for improved accessibility features.

Many of the buttons are not labeled, and it is a big nuisance to those of us in the blind community.

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#1 USERS CHOICE

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Competitors Analysis
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Nuggets

Major Highlights of the Week

Profit Split Concerns
Many users feel that the 50% profit split is too high, especially for non-profit organizations, and question the fairness of this distribution model. This perception of inequity could deter potential fundraisers from using the platform.
I wish they didn’t keep 50% of the profits, especially for non-profit organizations.
High Shipping Costs
The cost of shipping, ranging from $10 to $15, is seen as a deterrent for potential buyers, impacting the overall profitability and attractiveness of the fundraiser. This unexpected expense can lead to reduced sales and customer dissatisfaction.
The price to deliver takes away from what profit you will get because people are less likely to buy once they see the shipping amount.
Accessibility Issues
The app's interface lacks proper labeling for buttons, creating significant usability challenges for visually impaired users relying on screen readers. This oversight in accessibility design can alienate a segment of potential users.
Many of the buttons are not labeled, and it is a big nuisance to those of us in the blind community.
Short Fundraising Duration
The four-day limit on fundraising events is perceived as too restrictive, limiting the ability to reach potential supporters who may need more time to participate. Extending the duration could enhance user satisfaction and fundraising success.
I did not like that you cannot extend past four days; sometimes that’s not long enough to solicit people to buy.
App Functionality Glitches
Users report issues with app functionality, such as difficulties entering event codes and uploading photos, which hinder the setup and participation in fundraisers. These technical glitches can frustrate users and impede the fundraising process.
I cannot enter in our event code because the app won't allow my keyboard to stay open.
Price Perception
The perceived high cost of popcorn, coupled with additional shipping fees, leads to a negative price perception among supporters. This could impact the willingness of supporters to purchase, affecting overall fundraising outcomes.
The popcorn is expensive, and with shipping, it inflates the cost significantly.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Profit Split Concerns
Many users feel that the 50% profit split is too high, especially for non-profit organizations, and question the fairness of this distribution model. This perception of inequity could deter potential fundraisers from using the platform.
High Shipping Costs
The cost of shipping, ranging from $10 to $15, is seen as a deterrent for potential buyers, impacting the overall profitability and attractiveness of the fundraiser. This unexpected expense can lead to reduced sales and customer dissatisfaction.
Accessibility Issues
The app's interface lacks proper labeling for buttons, creating significant usability challenges for visually impaired users relying on screen readers. This oversight in accessibility design can alienate a segment of potential users.
Short Fundraising Duration
The four-day limit on fundraising events is perceived as too restrictive, limiting the ability to reach potential supporters who may need more time to participate. Extending the duration could enhance user satisfaction and fundraising success.
App Functionality Glitches
Users report issues with app functionality, such as difficulties entering event codes and uploading photos, which hinder the setup and participation in fundraisers. These technical glitches can frustrate users and impede the fundraising process.
Price Perception
The perceived high cost of popcorn, coupled with additional shipping fees, leads to a negative price perception among supporters. This could impact the willingness of supporters to purchase, affecting overall fundraising outcomes.

Quotes of the week

Hear from some of the most impactful users to drive changes

The concept is great! The popcorn is 5 stars. Easy setup and very user friendly. I just wish they didn’t keep 50% of the profits especially for non profit organizations that uses this to raise money.
MHolmes92218
Week of July 23rd, 2025
This was my first time participating in the Double Good fundraiser. It was one of the easiest fundraisers I’ve ever done. My family used the proceeds to help fund our family reunion. I would recommend Double Good to anyone looking to have a fundraiser.
MondieCo
Week of July 23rd, 2025
This is an awesome fundraiser! It is free! You earn 50% of your sales, it's contactless and virtual, the popcorn ships directly to the buyer, and the popcorn is delicious! You can't ask for anything better.
A Google user
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The concept is great! The popcorn is 5 stars. Easy setup and very user friendly. I just wish they didn’t keep 50% of the profits especially for non profit organizations that uses this to raise money.
Candice Wu
App Store
This was my first time participating in the Double Good fundraiser. It was one of the easiest fundraisers I’ve ever done. My family used the proceeds to help fund our family reunion. I would recommend Double Good to anyone looking to have a fundraiser.
Kelly Williams
Google Play
This is an awesome fundraiser! It is free! You earn 50% of your sales, it's contactless and virtual, the popcorn ships directly to the buyer, and the popcorn is delicious! You can't ask for anything better.
Koray Okumus
Google Play

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