Calm

User Experience Report

Report Date

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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All Insights

TOP INSIGHTS

A weekly roundup of Calm's key feedback

Subscription Frustrations

Many users express dissatisfaction with the app's subscription model, feeling misled by the initial free trial and frustrated by the difficulty in canceling subscriptions. Approximately 20% of users mention issues related to subscription management and unexpected charges.

I was charged for a yearly subscription despite canceling during the trial period, and now I can't get a refund.

Content Paywall

A significant number of users are unhappy with the limited free content available, as most features are locked behind a paywall. This affects around 25% of users who feel the app is not transparent about its costs.

Everything is locked behind a paywall, and there's almost nothing available for free.

App Glitches

Users report frequent technical issues, such as the app crashing, freezing, or not functioning properly, which disrupts their experience. About 15% of users have mentioned these glitches affecting their usage.

The app constantly crashes and stops playing my meditation sessions, making it unusable.

Intrusive Notifications

Some users are annoyed by the persistent notifications and pop-ups promoting premium features or asking them to share the app, which detracts from the calming experience. This issue is noted by approximately 10% of users.

I keep getting pop-ups to upgrade or share the app, which is the opposite of calming.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Insight Timer

Insight Timer receives high praise for its extensive library of free content, including guided meditations and a customizable timer. Users appreciate its simplicity and the ability to maintain a regular meditation practice without financial pressure, making it a favorite among those seeking mindfulness without a subscription.

#2 RUNNER UP

Calm

Calm is appreciated for its well-designed interface and diverse content, including sleep stories and meditation guides. However, many users express frustration over the high cost and limited free features, with some finding the subscription model prohibitive despite the app's effectiveness in aiding relaxation and sleep.

#3 Straggler

Headspace

Headspace is valued for its structured meditation courses and user-friendly design, but recent updates have led to dissatisfaction among users. The introduction of AI features and changes to the interface have been criticized, with many long-time users feeling the app has strayed from its core meditation focus.

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Nuggets

Major Highlights of the Week

Notification Overload

Users are frustrated with excessive notifications and promotional pop-ups, even when settings are turned off, disrupting the app's calming purpose.

I had to close 4 pop-ups before I could play an episode.

Subscription Confusion

Many users are upset about unexpected charges and difficulties in canceling subscriptions, leading to feelings of being misled and financially trapped.

I canceled my free trial but was still charged for the yearly subscription.

Content Paywall

The majority of the app's content is locked behind a paywall, leaving users feeling deceived by the initial free download promise.

Everything is locked behind a paywall, not worth it.

Technical Glitches

Frequent app crashes and playback issues are causing frustration, particularly during meditation sessions, which contradicts the app's calming intent.

Meditations freeze at random times, disrupting the experience.

Interface Complexity

The app's interface is perceived as cluttered and difficult to navigate, making it challenging for users to find desired content quickly.

It's hard to find what you're looking for in a quiet moment or crisis.

Family Sharing Costs

Users are disappointed with the additional costs for family sharing, which were previously included in the lifetime membership.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Notification Overload

Users are frustrated with excessive notifications and promotional pop-ups, even when settings are turned off, disrupting the app's calming purpose.

Subscription Confusion

Many users are upset about unexpected charges and difficulties in canceling subscriptions, leading to feelings of being misled and financially trapped.

Content Paywall

The majority of the app's content is locked behind a paywall, leaving users feeling deceived by the initial free download promise.

Technical Glitches

Frequent app crashes and playback issues are causing frustration, particularly during meditation sessions, which contradicts the app's calming intent.

Interface Complexity

The app's interface is perceived as cluttered and difficult to navigate, making it challenging for users to find desired content quickly.

Family Sharing Costs

Users are disappointed with the additional costs for family sharing, which were previously included in the lifetime membership.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app has worked great for me for years, but recent glitches have made it frustrating. Sessions stop unexpectedly, which is disorienting during meditation. I love the content, but these issues need fixing.

J9Nini99

I love the Calm app for its meditation tools, but the search feature is overwhelming. It's hard to find simple exercises quickly. Improving navigation would make it a 5-star app.

JLoke418

I used to love this app, but now almost everything is locked behind a paywall. It's disappointing to see features that were once free now require a subscription.

A Google user

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The quotes of the week

Hear from some of the most impactful users to drive changes

Candice Wu

App Store

I love the Calm app for its meditation tools, but the search feature is overwhelming. It's hard to find simple exercises quickly. Improving navigation would make it a 5-star app.

Kelly Williams

Google Play

I used to love this app, but now almost everything is locked behind a paywall. It's disappointing to see features that were once free now require a subscription.

Koray Okumus

Google Play

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User Experience Report

Report Date

Calm

Top Insights This Week

Subscription Frustrations

Content Paywall

App Glitches

Intrusive Notifications

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Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts