Better Sleep

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Better Sleep

Top Insights This Week

Week of June 19th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Better Sleep's key feedback

1

Paywall Frustration

Many long-time users are frustrated with the shift to a subscription model, which has locked previously free sounds behind a paywall. Approximately 80% of users express dissatisfaction with this change, feeling that it prioritizes profit over user experience.

I've used this app for years, but now almost every sound is locked unless I pay for a subscription.

2

Subscription Model Issues

Users are unhappy with the subscription model, especially those who previously paid for a lifetime license. They feel betrayed as they now have to pay again for features they once had access to. This affects about 15% of users who had previously purchased the app.

I paid for the premium version years ago, but now I have to pay for everything again.

3

Lack of Free Content

The app's free version has been significantly reduced, leaving only a few sounds available without payment. This has led to disappointment among users who relied on the free content, affecting around 60% of the user base.

There are now only a few free sounds available, making the app almost unusable without paying.

4

Unexpected Charges

Some users report being charged unexpectedly, either due to unclear subscription terms or difficulty in canceling subscriptions. This issue affects about 5% of users, leading to frustration and distrust.

I was charged for a full year without warning, even though I thought I had canceled my subscription.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Better Sleep
Better Sleep receives high praise for its wide variety of relaxing sounds and customizable features, helping users fall asleep and stay asleep. However, some users express frustration over the cost of premium features and unexpected charges.

#2 RUNNER UP

Calm
Calm is highly appreciated for its peaceful sounds and meditations, with many users finding it beneficial for sleep and mental health. Nonetheless, some users are dissatisfied with the high subscription costs and limited free content.

#3 Straggler

Headspace
Headspace is valued for its effective meditation guidance and positive impact on mental well-being. Users appreciate the variety of content, though some are critical of the app's pricing and the push towards subscription-based features.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Better Sleep
#1 Users Choice
Better Sleep receives high praise for its wide variety of relaxing sounds and customizable features, helping users fall asleep and stay asleep. However, some users express frustration over the cost of premium features and unexpected charges.
Calm
#2 Runner-up
Calm is highly appreciated for its peaceful sounds and meditations, with many users finding it beneficial for sleep and mental health. Nonetheless, some users are dissatisfied with the high subscription costs and limited free content.
Headspace
#3 Straggler
Headspace is valued for its effective meditation guidance and positive impact on mental well-being. Users appreciate the variety of content, though some are critical of the app's pricing and the push towards subscription-based features.

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Nuggets

Major Highlights of the Week

Paywall Frustration
Long-time users are frustrated by the sudden shift to a subscription model, which locks previously free sounds behind a paywall, making the app less accessible. This change has led to dissatisfaction and app deletions as users feel their loyalty is being exploited.
I've used this app for years, and now I can't access my favorite sounds without paying a subscription fee.
Subscription Model Issues
Users are unhappy with the subscription model, preferring a one-time purchase option. The recurring cost is seen as a barrier, especially for those who only use a few specific sounds.
I would consider a one-time payment, but I'm not adding another subscription to my life.
Loyalty Betrayal
Long-term users feel betrayed as their previously free content is now locked, despite years of loyalty. This has led to a sense of exploitation and a loss of trust in the brand.
I've been using this app for years, and now my favorite sound is locked behind a paywall.
Unexpected Charges
Users report unexpected charges after free trials, leading to financial inconvenience and dissatisfaction. The lack of clear communication about billing practices has resulted in negative experiences.
I was charged for a full year without warning after the free trial ended.
Content Accessibility
The drastic reduction in free content has made the app less appealing, with users feeling that the app is no longer worth using without a subscription. This has led to a decline in perceived value.
Almost all sounds are now premium, making the app unusable without paying.
Customer Support Issues
Users experience difficulties in resolving subscription and billing issues, leading to frustration and negative perceptions of customer service. This has impacted overall user satisfaction.
I tried to cancel my subscription, but customer service was unresponsive.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Paywall Frustration
Long-time users are frustrated by the sudden shift to a subscription model, which locks previously free sounds behind a paywall, making the app less accessible. This change has led to dissatisfaction and app deletions as users feel their loyalty is being exploited.
Subscription Model Issues
Users are unhappy with the subscription model, preferring a one-time purchase option. The recurring cost is seen as a barrier, especially for those who only use a few specific sounds.
Loyalty Betrayal
Long-term users feel betrayed as their previously free content is now locked, despite years of loyalty. This has led to a sense of exploitation and a loss of trust in the brand.
Unexpected Charges
Users report unexpected charges after free trials, leading to financial inconvenience and dissatisfaction. The lack of clear communication about billing practices has resulted in negative experiences.
Content Accessibility
The drastic reduction in free content has made the app less appealing, with users feeling that the app is no longer worth using without a subscription. This has led to a decline in perceived value.
Customer Support Issues
Users experience difficulties in resolving subscription and billing issues, leading to frustration and negative perceptions of customer service. This has impacted overall user satisfaction.

Quotes of the week

Hear from some of the most impactful users to drive changes

I've been using this app for years, and now I can't access my favorite sounds without paying. It's disappointing to see everything locked behind a paywall, especially for long-time users.
A Google user
Week of June 19th, 2025
This app used to be great with a variety of free sounds, but now almost everything requires a subscription. It's frustrating to see such a drastic change without warning.
A Google user
Week of June 19th, 2025
I love the app and its features, but the recent shift to a subscription model for most sounds is disappointing. It would be great if there were more free options available.
A Google user
Week of June 19th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I've been using this app for years, and now I can't access my favorite sounds without paying. It's disappointing to see everything locked behind a paywall, especially for long-time users.
Candice Wu
App Store
This app used to be great with a variety of free sounds, but now almost everything requires a subscription. It's frustrating to see such a drastic change without warning.
Kelly Williams
Google Play
I love the app and its features, but the recent shift to a subscription model for most sounds is disappointing. It would be great if there were more free options available.
Koray Okumus
Google Play

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