BarkBox

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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BarkBox

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of BarkBox's key feedback

1

Subscription Management Issues

Many users face difficulties managing their subscriptions through the app, with issues like being unable to cancel or adjust their plans without contacting support. Approximately 15% of users report these challenges, leading to frustration and dissatisfaction. "I can't cancel my subscription through the app and support is unresponsive, leaving me stuck paying for something I don't want."

I can't cancel my subscription through the app and support is unresponsive, leaving me stuck paying for something I don't want.

2

App Performance Problems

The app is often described as slow, buggy, and difficult to navigate, with users experiencing issues like endless loading screens and inability to access account details. Around 10% of users mention these performance issues, which hinder their ability to effectively use the app. "The app is slow and buggy, making it hard to manage my subscription or even log in sometimes."

The app is slow and buggy, making it hard to manage my subscription or even log in sometimes.

3

Delayed Shipments

Customers frequently report delays in receiving their boxes, with shipments arriving much later than expected. This issue affects about 12% of users, causing inconvenience and dissatisfaction with the service. "My dog's box arrives weeks late, even though payment is taken at the start of the month."

My dog's box arrives weeks late, even though payment is taken at the start of the month.

4

Lack of Personalization

Users have noted a decline in the personalized experience, with the app and boxes feeling more generic and less tailored to individual preferences. Approximately 8% of users express disappointment over this change, missing the previous level of customization. "The app used to be personalized with my dog's name and preferences, but now it's just generic and bland."

The app used to be personalized with my dog's name and preferences, but now it's just generic and bland.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

BarkBox
BarkBox receives high praise for its variety of toys and treats, excellent customer service, and the joy it brings to dogs and their owners. However, some users express frustration with subscription management and app functionality, citing issues with auto-renewals and difficulty in canceling subscriptions.

#2 RUNNER UP

PupBox
PupBox is appreciated for its tailored approach to puppy development, offering age-appropriate toys and training tips. Users commend the educational aspect and the excitement it brings to their puppies, though some mention occasional delays in shipping.

#3 Straggler

Bullymake Box
Bullymake Box is favored for its durable toys designed for heavy chewers, with many users noting the longevity of the products. While the quality of the toys is often highlighted, some customers mention a desire for more variety in the box contents.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
BarkBox
#1 Users Choice
BarkBox receives high praise for its variety of toys and treats, excellent customer service, and the joy it brings to dogs and their owners. However, some users express frustration with subscription management and app functionality, citing issues with auto-renewals and difficulty in canceling subscriptions.
PupBox
#2 Runner-up
PupBox is appreciated for its tailored approach to puppy development, offering age-appropriate toys and training tips. Users commend the educational aspect and the excitement it brings to their puppies, though some mention occasional delays in shipping.
Bullymake Box
#3 Straggler
Bullymake Box is favored for its durable toys designed for heavy chewers, with many users noting the longevity of the products. While the quality of the toys is often highlighted, some customers mention a desire for more variety in the box contents.

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Nuggets

Major Highlights of the Week

Subscription Lock-In
Customers are frustrated with the inability to cancel subscriptions easily, feeling trapped in long-term commitments without clear consent. This practice is perceived as deceptive and leads to dissatisfaction and distrust.
I tried to cancel my subscription multiple times, but they keep charging me without acknowledging my requests.
App Functionality Issues
The app is criticized for being slow, buggy, and lacking essential features like subscription management and order tracking. Users find it difficult to navigate and often have to resort to the website for basic functions.
The app is horrible; it won't let me log in or manage my subscription, forcing me to use a browser instead.
Delayed Shipments
Customers experience significant delays in receiving their boxes, with shipments often arriving weeks after payment. This inconsistency in delivery times leads to frustration, especially when boxes are expected for specific occasions.
My dog's box takes weeks to arrive after payment, and it's frustrating when it doesn't come on time for holidays.
Customer Service Challenges
Users report poor customer service experiences, including unresponsive support and ineffective issue resolution. This lack of support exacerbates frustrations with other app and service issues.
Customer service is non-existent; they say one thing and do nothing, leaving issues unresolved.
Generic Experience
The app and service have lost their personalized touch, with users noting a shift to a more generic and less engaging experience. This change diminishes the perceived value and uniqueness of the service.
The app used to be personalized and mention my dog's name, but now it's just generic and bland.
False Advertising
Customers feel misled by advertising that suggests home delivery, while they often have to pick up boxes from the post office. This discrepancy between expectation and reality leads to disappointment and distrust.
Ads show home delivery, but I have to pick up my box at the post office, which is misleading.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Lock-In
Customers are frustrated with the inability to cancel subscriptions easily, feeling trapped in long-term commitments without clear consent. This practice is perceived as deceptive and leads to dissatisfaction and distrust.
App Functionality Issues
The app is criticized for being slow, buggy, and lacking essential features like subscription management and order tracking. Users find it difficult to navigate and often have to resort to the website for basic functions.
Delayed Shipments
Customers experience significant delays in receiving their boxes, with shipments often arriving weeks after payment. This inconsistency in delivery times leads to frustration, especially when boxes are expected for specific occasions.
Customer Service Challenges
Users report poor customer service experiences, including unresponsive support and ineffective issue resolution. This lack of support exacerbates frustrations with other app and service issues.
Generic Experience
The app and service have lost their personalized touch, with users noting a shift to a more generic and less engaging experience. This change diminishes the perceived value and uniqueness of the service.
False Advertising
Customers feel misled by advertising that suggests home delivery, while they often have to pick up boxes from the post office. This discrepancy between expectation and reality leads to disappointment and distrust.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is very disappointing and poorly designed. It doesn't let you make changes to your box when you get something that doesn't work with your dog, you have to contact support and hope it's what you were wanting. Really considering moving services.
Kera Forbes
I love BarkBox, but the app is unreliable. It says I have no subscription nor anything in my order history. Support tells me to use a browser instead of the app, but don’t actually solve the problems.
VictoriaJonesMN
I use to love BarkBox, but they kept coming in late. After I quit my subscription, I couldn’t see my past orders. The app is slow and horrible, and their communication is terrible.
kuugirl111

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is very disappointing and poorly designed. It doesn't let you make changes to your box when you get something that doesn't work with your dog, you have to contact support and hope it's what you were wanting. Really considering moving services.
Candice Wu
App Store
I love BarkBox, but the app is unreliable. It says I have no subscription nor anything in my order history. Support tells me to use a browser instead of the app, but don’t actually solve the problems.
Kelly Williams
Google Play
I use to love BarkBox, but they kept coming in late. After I quit my subscription, I couldn’t see my past orders. The app is slow and horrible, and their communication is terrible.
Koray Okumus
Google Play

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